Advanced Business for Innovation: Stimulate Competitor Innovation and Copying is different from many other innovation books in primarily paying attention to what a company can do to shape an industry to be more innovative, to make customers more effective, and to stimulate increased and faster innovation and copying by competitors, rather than on just what innovation an organization should do. A paraphrase of Jesus' words in Matthew 5:14-15 (NKJV) captures this book's perspective very well: If you set a good example in innovating, that example will become the way those in your industry think and act. Advanced Business for Innovation is intended to be applied in conjunction with the four complementary breakthroughs (gaining market share while accelerating market growth by 20 times, reducing stakeholder and company costs of an offering by at least 96 percent, eliminating 96 percent of investment needed to supply offerings, and increasing value for all stakeholders by 20 times) discussed in Business Basics and Advanced Business to expand stakeholder benefits by over 3.2 million times.
About the Author: Donald Mitchell is chairman and chief executive officer of Mitchell and Company, a management consulting firm which specializes in business strategy and financial consulting. His consulting clients are often found among the nation's 200 largest corporations. In 1981, Mr. Mitchell founded Mitchell Investment Management Company, Inc., a firm specializing in acquisitions. He also serves as its president. Mr. Mitchell's clients are primarily entrepreneurs and successful executives in major corporations. In 1995, Mr. Mitchell founded the 400 Year Project, a global initiative to identify, create, and demonstrate how everyone on the Earth can make improvements 20 times faster than usual by September 2015 (see www.fastforward400.com). He has participated in or written eighteen books for the project. The most recent ones are Excellent Solutions, Excellent Leadership, and Advanced Business, which make mind-boggling improvements possible. Since 2002, Mr. Mitchell has been developing improved management practices for entrepreneurs and small business leaders. Mr. Mitchell is coauthor of The 2000 Percent Solution: Free Your Organization from "Stalled" Thinking to Achieve Exponential Success, The Irresistible Growth Enterprise, The Ultimate Competitive Advantage, The 2,000 Percent Squared Solution, The Portable 2,000 Percent Solution, and The 2,000 Percent Solution Workbook. He is the author of Adventures of an Optimist and Business Basics. He has also been quoted by Business Week, Chief Executive Magazine, Dun's Business Month, Financial World, Forbes, Fortune, Institutional Investor, Money, The New York Times, The Wall Street Journal, ABC News and United Press International regarding business strategy and investments. Mr. Mitchell is listed in many biographical references, including Who's Who in the World. He has published over 20 articles on these subjects as well. Prior to founding Mitchell and Company, Mr. Mitchell was Director, Strategic Planning, for Heublein, Inc. Prior to his position at Heublein, he was a project manager at the Boston Consulting Group Inc. Mr. Mitchell has an A.B. degree magna cum laude from Harvard College and a J.D. degree from Harvard Law School. While studying for his J.D. degree, he attended Harvard Business School and pursued the field of marketing. He is a member of the bar in Massachusetts. Mr. Mitchell is a former treasurer of the Harvard Law School Association and is a former director of the Harvard Alumni Association.