Advertisement and Consumer by Basant Mehta at Bookstore UAE
Home > General > Advertisement and Consumer
Advertisement and Consumer

Advertisement and Consumer


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
About the Book

Advertising is an important marketing activity. Lot of time, money and energy is spect on development and publishing/braodcasting of advertisements (ads.) Amid intensified competition it is a very challenging task to develop and communicated the whole advertising message in a convincing manner to achieve the desired advertising goals. For that purpose best and most effective as copu should be used. In this research study an effort has been made to find the most effective ad copu for different consumer products in three media channels namely newspaper, magazine and television. Besides that growth of ads and their contribution into sale has been studies in detail so the real assessment of advertising effectiveness has been made.

The whole study has been divided into six chapters. First chapter given introduction of the study and explains the research methodology. The second chapter describes ad copy and explains the components and kinds of ad copywith examples in details. The third chapter deals with different ad copies relating to consumer durables and non-durrables published in newspapers and their effect. The fourth chapter deals with different ad copies relating to consumer durables and non-durables broadcasted on television and their effect.. The last sixth chapter express the findings of whole research study and draw conclusions from them. Suggestions for making effective ad copies have been given and for every product category appropriate and most effective ad copu has been recommended.


About the Author
Prof. Basant Mehta, did his post graudation in Banking Management at the university of Udaipur. He was awarded Ph.D., degree in 1985 by the Mohal Lal Sukhandia University, Udaipur.

At present he is working as Dean, P.G. (Research) and professor and head, Department of Banking and Financial Management, JRN Rajasthan Vidyapeeth, Udaipur.

He had completed one U.G.C. Research project and supervising many Ph.D. Scholars.
Prof. Mehta is the Author of 11 books on rural development, banking and HRD. 50 research paeprs have been published in different leading professional journals of the country. He had participated in various seminars.

Anurag Mehta M.Com., Business Administration, Ph.D., from JRN Rajasthan Vidyapeeth, Udaipur in 2008.


Table of Contents

  • Research Methodology

  • Ad Copy : Components and Kind

  • Ad Copies in Newspaper and their Effect

  • Ad Copies in Magazine and their Effect

  • Ad Copies on Television and their Effect

  • Research Findings, Conclusion and Recommendations


Best Sellers



Product Details
  • ISBN-13: 9788183566230
  • Publisher: Discovery Publishing House Pvt Ltd
  • ISBN-10: 8183566235
  • Publisher Date: 2010


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Advertisement and Consumer
Discovery Publishing House Pvt Ltd -
Advertisement and Consumer
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Advertisement and Consumer

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!