Agrar- und Lebensmittelmarketing zur Förderung regionaler Produkte
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Agrar- und Lebensmittelmarketing zur Förderung regionaler Produkte

Agrar- und Lebensmittelmarketing zur Förderung regionaler Produkte


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About the Book

Regionale Produkte sind das Ergebnis einer Synergie zwischen den natürlichen Ressourcen als Rohstoff und dem menschlichen Know-how, das jeder Region eigen ist und von einer Generation an die nächste weitergegeben wird. Obwohl diese Produkte von Authentizität geprägt, als originell bezeichnet und als typisch ausgezeichnet sind, bleiben sie bei den Verbrauchern relativ unbekannt und unauffällig, was es erforderlich macht, ihnen eine breite Sichtbarkeit und eine verstärkte Werbung zu bieten.In diesem Sinne stellt das Agrar- und Lebensmittelmarketing ein proaktives Mittel dar, das darauf abzielt, die Attraktivität dieser Produkte zu steigern, ihre Wertschätzung zu erhöhen und sie vorteilhaft auf dem Markt zu positionieren. Die Integration von Strategien des Agrar- und Lebensmittelmarketings trägt dazu bei, diese Produkte in den Rang einer bevorzugten Wahl zu erheben, indem sie die Einzigartigkeit ihres Angebots hervorhebt, einen hohen Bekanntheitsgrad erzeugt und die Möglichkeit bietet, über die Diskretion dieser regionalen Schätze hinauszugehen.Indem sie sich durch ihre einzigartigen Merkmale auszeichnen, können regionale Produkte die Aufmerksamkeit der Verbraucher auf sich ziehen, eine dauerhafte Verbindung herstellen und neues Interesse wecken.


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Product Details
  • ISBN-13: 9786206909231
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 227 gr
  • ISBN-10: 6206909239
  • Publisher Date: 04 Dec 2023
  • Height: 229 mm
  • No of Pages: 112
  • Spine Width: 7 mm
  • Width: 152 mm


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Agrar- und Lebensmittelmarketing zur Förderung regionaler Produkte
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Agrar- und Lebensmittelmarketing zur Förderung regionaler Produkte
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