The series of articles which are appearing in this volume, cover different facets of Agricultural Communication to be classified as impact of various media of comunication on the acceptance of innovations, comparative analysis of various media, process of communication, fidelity, effectiveness of communication measurement, models of diffusion, statistical tools of interpretation etc. This punblication will be an invaluable contribution academically specially for the young researchers and budding scientists in the field of social sciences as a whole in the country as well as in the developing world. for those who are in the Northern Developed Nations, this will also provide an in-depth understanding of Indian Society. In the era of Information Revolution, in which we find ourselves, this publication will act as a Guiding Post, to indicate the direction, which we have covered and the way ahead. More so it will fill the gap which we are witnessing presently in this field. Thus, it is a valuable contribution from the Council and go a long way in enhancing the quality of research in Developing Society.

Table of Contents:
The context of agricultural and development communication; A paradigm of attributes of elements of communicating process contributing to communication fidelity; Measurement of communication act efficiency of of extension personnel under sytems perpective; Communication behaviour of subject matter specialists in the training and visit extension system; Information Output pattern of agricultural researchers; Communcation in training and visits; Communication patterns of agricultural scientists-An intra-system analysis; A study of communication Behaviour of grass root extension change agents under training and visit system; Interrelationship among demographic characteristics (variables), media availability, media utilization and development message needs; Communication strategy for development of poor farmers; Information source utilization behaviour of sericulture enterepreneurs; Pattern of Infomation source utilization by paddy farmiers; Predictive values of teh selected factors in contributing towards the variation in the effectiveness of communication; Information role performance of farm women in different farming system; Communication of agricultural Information within A village social system: A model of farm Information flow; The potential of the mass media as a vehicle in transferring aricultural technology to farmers; Mass media and the psycology of the farmers; Methodologies to assess media effects and utility; Television viewers activity behaviour towards krishi darshan programme; Communication pattern in a slaughterhouse: A case study; Agricultural knowledge information system- An emerging communication Approach for sustainable development; Q-Sort technique in communication research; Pragmatic approach to evaluation of impact of communication programme; Modeling innovation diffusion - A review; Path model explanaining information seeking behaviour; Information and communication technology (ICT): An emerging tool for rural development; Traditional folk media and its importance in development communication; Participatory Research- a tool of community communication;