Akzeptanzkommunikation in Der Energie- Und Rohstoffwirtschaft
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Akzeptanzkommunikation in Der Energie- Und Rohstoffwirtschaft

Akzeptanzkommunikation in Der Energie- Und Rohstoffwirtschaft


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About the Book

Diese Open-Access-Publikation untersucht die Akzeptanz der sächsischen Bevölkerung gegenüber Energie- und Rohstoffvorhaben sowie die Eignung von Kommunikationsmaßnahmen zur Verbesserung des Akzeptanzniveaus. Die Bürger: innen werden erstmals repräsentativ zu ihrer (In-)Akzeptanz gegenüber Anlagearten befragt. Dabei wird nachgewiesen, dass die Akzeptanz bei lokalen Projekten immer geringer ist als soziopolitisch. Bei den erneuerbaren Energieumwandlungsanlagen ist die Akzeptanz gegenüber Wasserkraft- und Solaranlagen am höchsten, gegenüber Biomasseanlagen am geringsten. Fossile Energieumwandlungsanlagen sind weniger akzeptiert und Tage- und Untertagebaue werden am schlechtesten bewertet. Eine vergleichende Befragung der Unternehmensvertreter: innen des Energie- und Rohstoffsektors ergibt eine Dissonanz der von ihnen angenommenen zur erfassten (In-)Akzeptanz der Bevölkerung: Das Akzeptanzniveau ist unabhängig von der Art des Vorhabens geringer, als es die Unternehmensvertreter: innen annehmen.
Die Erkenntnisse werden genutzt, um eine Webapplikation zu entwickeln, die es insbesondere kleinen und mittleren Unternehmen ermöglicht, zur Akzeptanzsteigerung geeignete Kommunikationsmaßnahmen auszuwählen.

About the Author:
Die Autorin
Stefanie Walter ist Assistant Professor für integrierte europäische Nachhaltigkeitskommunikation an der Fakultät Medien der Hochschule Mittweida sowie freiberufliche Kommunikations-, Projekt- und Eventmanagerin. Ihr Forschungsschwerpunkt liegt auf der Akzeptanz- und Nachhaltigkeitskommunikation sowie dem Kommunikationsmanagement.


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Product Details
  • ISBN-13: 9783658407971
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Chancen Und Grenzen Für Kleine Und Mittlere Unternehmen Zur Verbesserung Des Akzeptanzniveaus Am Beispiel Des Freistaats Sachsen
  • Width: 148 mm
  • ISBN-10: 3658407972
  • Publisher Date: 13 Jun 2023
  • Height: 210 mm
  • No of Pages: 235
  • Spine Width: 14 mm
  • Weight: 372 gr


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Akzeptanzkommunikation in Der Energie- Und Rohstoffwirtschaft
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Akzeptanzkommunikation in Der Energie- Und Rohstoffwirtschaft
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