Al Grano / From the Grain Book by Silvia Cherem
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Al Grano / From the Grain

Al Grano / From the Grain


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About the Book

Lorenzo Servitje, Roberto Servitje, Juan Jorba y la historia de una de las empresas más emblemáticas de México.

Silvia Cherem reconstruye una historia sin paralelos que permite al lector adentrarse en la filosofía social de Bimbo, conocer los secretos del éxito y atestiguar los problemas que tuvieron que enfrentar derivados de la severa competencia, así como las rupturas en el equipo, los vaivenes sexenales y el paso de la estafeta a las nuevas generaciones.

La autora rescata la voz y el temple de los entrevistados, personajes que con escaso capital pero con una increíble dosis de talento, lograron lo que nadie imagino: hacer realidad el sueño de un idealista que acarició utopías y alcanzó cumbres, bajo la consigna del trabajo arduo, la disciplina férrea y la inconformidad constante.

ENGLISH DESCRIPTION

Lorenzo Servitje, Roberto Servitje, Juan Jorba, and the story of one of the most emblematic companies in Mexico.

Silvia Cherem pieces together an unparalleled story that allows the reader to venture into Bimbo's social philosophy, get to know the secrets of their success, and witness every difficulty they faced on account of their brutal competitors, as well as fractures in the team, political swings, and the passing of the baton to a new generation.

The author rescues the voice and the temperance of those she interviewed, people who had very little capital, but a great deal of talent, and managed to do the unimaginable--make an idealist's dream come true, someone who caressed utopias and reached the top under the banner of hard work, strict discipline, and constant nonconformity.
About the Author: Silvia Cherem, periodista y escritora, es Premio Nacional de Periodismo 2005, en el área de Crónica y tres veces semifinalista del Premio Nuevo Periodismo de la Fundación para un Nuevo Periodismo Iberoamericano fundada por Gabriel García Márquez. Obtuvo el Premio Instituto Cultural México Israel, la Medalla Liderazgo Anáhuac en Comunicación, el Premio Mujer Maguén David y es presidenta del International Women's Forum Capítulo México. Su escritura se distingue por desnudar el alma de sus personajes, tiene la sensibilidad, la intuición y la garra para preguntar lo que nadie se atreve; devela siempre lo más determinante de una vida. Como cronista logra que en sus relatos se respire, se huela y se sienta como si el lector estuviera inmerso en el instante que arquea la existencia. En 1994 comenzó a publicar crónicas seriadas, entrevistas de largo aliento y reportajes especiales de temáticas nacionales e internacionales de índole cultural, política, científica y social, en los periódicos del Grupo Reforma.

Es autora de Entre la historia y la memoria (2000), Trazos y revelaciones. Entrevistas a diez pintores mexicanos (2004), Una vida por la palabra. Entrevista a Sergio Ramírez (2004), Israel a cuatro voces. Conversaciones con David Grossman, Amos Oz, A.B. Yehoshúa y Etgar Keret (2013), Cien rebanadas de sabiduría empresarial (2016) y la aclamada investigación novelada Esperanza Iris: traición a cielo abierto (2018), los dos últimos, publicados por Penguin Random House, entre otros títulos. Es coautora de Imágenes de un encuentro. La presencia judía en México durante la primera mitad del siglo XX (1992). Su entrevista a Octavio Paz: "Soy otro, soy muchos", forma parte del tomo 15 de las Obras completas del Nobel de Literatura.


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Product Details
  • ISBN-13: 9786073821827
  • Publisher: Prh Grupo Editorial
  • Publisher Imprint: Conecta
  • Height: 228 mm
  • No of Pages: 480
  • Spine Width: 32 mm
  • Width: 146 mm
  • ISBN-10: 6073821824
  • Publisher Date: 20 Feb 2024
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Weight: 1065 gr


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