Alternative Mobilitätsdienstleistungen am Beispiel Car-Sharing. Zukunft oder kurzfristiger Trend?
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Alternative Mobilitätsdienstleistungen am Beispiel Car-Sharing. Zukunft oder kurzfristiger Trend?

Alternative Mobilitätsdienstleistungen am Beispiel Car-Sharing. Zukunft oder kurzfristiger Trend?


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About the Book

Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 2,7, Private Fachhochschule Göttingen (Betriebswirtschaft), Sprache: Deutsch, Abstract: "Der Mensch der Zukunft ist mobil. Rund um den Globus steigt der Bedarf nach individueller Mobilität. Gerade in den ökonomisch wachsenden Schwellenländern werden Personen- und Güterverkehr in den kommenden Jahrzehnten erheblich zunehmen. Die Mobilitätskonzepte und Antriebe der Zukunft müssten dem wachsenden Verkehrsaufkommen Rechnung tragen. Die Herausforderung besteht darin, Mobilität als Motor für wirtschaftliches Wachstum zu erhalten und gleichzeitig Ressourcen und Klima zu schützen. Individuelle Mobilität von morgen und übermorgen muss flexibel, bezahlbar und nachhaltig sein. Nicht der Verzicht auf das Auto, sondern andere, energieeffizientere, saubere Fahrzeuge sind für uns die richtige Lösung, Insbesondere für urbane Räume müssten neue Mobilitätskonzepte entwickelt werden. Jede Woche wächst weltweit die Zahl der Menschen, die in Megacities leben, um rund eine Million. Ende des nächsten Jahrzehnts werden zwei Drittel der Menschheit in Städten leben", verkündete Dr. Kay Lindmann, Geschäftsführer des Verbandes der Automobilindustrie (VDA) am 12.07.2012. Diese Herausforderungen zu lösen beinhaltet die Fahrleistung und Verkehrssituation zu optimieren und alternative Mobilitätsdienstleistungen zu nutzen. Eine mögliche Lösung kann das Car-Sharing als eigentumslose PKW-Nutzung unter Beibehaltung der individuellen Mobilität bieten. "Frost & Sullivan erwartet, dass das traditionelle Carsharing in 2013 weltweit ca. 3 Millionen Mitglieder und 70.000 Fahrzeuge umfassen wird. Bis 2020 wird es voraussichtlich auf das Neunfache anwachsen mit 26,2 Millionen Mitgliedern weltweit". Auch die Urbanisierung und der Rückgang des Pkw als Statussymbol bei jungen Menschen tragen zu diesem Trend bei. Für Automobilhersteller sind diese Veränderungen Risiko und Chance zugleich. Das Ziel dieser Ar


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Product Details
  • ISBN-13: 9783656631767
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 365663176X
  • Publisher Date: 08 Apr 2014
  • Height: 210 mm
  • No of Pages: 34
  • Series Title: German
  • Weight: 109 gr


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