Alzheimer's Book by Celia Pomerantz - Bookswagon UAE
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Alzheimer's

Alzheimer's


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About the Book

Clear some space in your heart for Alzheimer's: A Mother Daughter Journey, a photojournalistic memoir about the journey of a daughter who embraces the role of caregiver to her mother. At first ambushed by the demands of caregiving, Celia anchors herself by developing a series of compassionate mission statements to meet each phase of the disease, remaking her initial anguish into a blend of marketing, Zen Buddhism, and salsa dancing. But, deep down, what gives her the most strength is her ability to love. The deeper she pulls into love, the stronger she becomes. This entertaining and inspiring book is really a story about finding one's purpose when faced with a life-altering responsibility. In a call to action to all caregivers, Alzheimer's: A Mother Daughter Journey reminds us that learning to live in the moment can be the gift and the profound comfort that you'll receive from this journey - be it for one day, one month or several years. It is one woman's journey, but everyone's story.
About the Author: Born in Santurce, Puerto Rico to an Irish-American father and Puerto Rican mother, Celia Pomerantz's passion for marketing started as soon as she moved to New Jersey at age eight. Her early start ups included peddling pints of farm fresh strawberries door to door and selling soft drinks to short-tempered drivers waiting their turn to gas up during the 1974 gas shortage. When she grew up, she put her guilty pleasure of chocolate to good use and started a national mail order company called Chocolate Explosion Brownies. Her marketing career also included directing sales and marketing for White Flower Farm, the premier horticulture mail order company. Currently, Celia is the marketing maven for her husband's photography business in Litchfield County, CT. Alzheimer's: A Mother Daughter Journey is her first book. As her mother's primary caregiver, Celia learned that convincing a person with Alzheimer's to do basic things like take a shower, take pills or get ready for bed required a compassionate marketing and sales plan. Her loving approach was anchored by mission statements that helped her stay clear and focused. As a result, Celia turned this stressful process into a period of beautiful and memorable moments. To get in touch with Celia about speaking to your group or purchasing books, please email her at celia@richpomerantz.com


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Product Details
  • ISBN-13: 9781461124764
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 254 mm
  • No of Pages: 86
  • Series Title: English
  • Sub Title: A Mother-Daughter Journey
  • Width: 203 mm
  • ISBN-10: 146112476X
  • Publisher Date: 27 Sep 2011
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 240 gr


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