Améliorations organisationnelles grâce à des stratégies de création de marques
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Améliorations organisationnelles grâce à des stratégies de création de marques

Améliorations organisationnelles grâce à des stratégies de création de marques


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About the Book

Le secteur de la formation est un marché très compétitif et bien établi en Malaisie. De nombreuses entreprises de formation sont lancées chaque année et des expositions sont même organisées pour présenter les nouveautés. Avec un grand nombre d'entreprises de formation dans le pays, certaines d'entre elles ont même dû mettre fin à leurs activités en raison de nombreux facteurs. Le marché devenant de plus en plus compétitif et changeant quotidiennement, les nouveaux venus comme Axia Academy Sdn Bhd (AASB) doivent trouver des moyens de survivre. Ils sont confrontés à des défis et à une concurrence acharnés sur un marché dynamique. Le département des ventes et du marketing doit élaborer un plan efficace, le département des ressources humaines doit recruter des talents adéquats et le département financier doit renforcer les flux de trésorerie qui ont un impact profond sur son système opérationnel quotidien. Par conséquent, en utilisant la stratégie d'analyse SWOT, AASB a procédé à un exercice complet pour rechercher des solutions en profondeur. Pour Axia Academy, la construction d'une image de marque est essentielle pour gagner des clients plus rapidement. Il s'agit là d'un défi de taille à relever pour conserver la confiance et la fidélité des clients à l'égard de ses services.


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Product Details
  • ISBN-13: 9786205833155
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 154 gr
  • ISBN-10: 6205833158
  • Publisher Date: 29 Mar 2023
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm


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Améliorations organisationnelles grâce à des stratégies de création de marques
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Améliorations organisationnelles grâce à des stratégies de création de marques
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