Ambient Media Book by Katrin Hoffmann - Bookswagon
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Ambient Media

Ambient Media


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About the Book

Die Diplomarbeit wurde mit der Zielsetzung verfasst, alle verfügbaren Informationen zur noch wissenschaftlich weitgehend unstrukturierten Mediagattung der Ambient Medien zusammenzutragen, diese systematisch aufzubereiten, und so eine sinnvolle Wissensbasis für deren zukünftigen Einsatz zu schaffen. Im weiteren Verlauf der Arbeit soll der Prozess der Ambient Media Planung näher untersucht werden. Hierfür wird der Planungsprozess zunächst in einzelne Schritte zerlegt und analysiert. Zudem soll festgestellt werden von welchen beteiligten Instanzen die einzelnen Aufgabenfelder gängigerweise abgedeckt werden und welche unterschiedlichen Möglichkeiten bestehen, eine Ambient Media Kampagne zu realisieren. Zum Abschluss dieser Untersuchung soll aus den generierten Informationen ein systematisches Ablaufschema des Planungsprozesses erarbeitet werden. Primäres Ziel dieser Arbeit ist es neue Erkenntnisse über die Bewertbarkeit von Ambient Medien zu gewinnen. Hierbei soll zunächst die Eignung der gängigen Mediakennzahlen im Mittelpunkt stehen. Nach einer wissenschaftlichen Untersuchung der Kennzahlen sollen die hieraus erwachsenen Erkenntnisse anhand einer Befragung überprüft werden, um abschließend Aussagen über deren Eignung zur Bewertung von Ambient Medien treffen zu können. Anhand der dabei gewonnenen Erkenntnisse soll zudem nach einem neuen Ansatz gesucht werden, um die Bewertbarkeit von Ambient Medien zukünftig zu verbessern. Die Beantwortung der Frage, ob und inwiefern eine Bewertbarkeit der Medienleistung von Ambient Medien gegeben ist und wie eine Solche gegebenenfalls realisiert werden kann, bildet somit die zentrale Fragestellung dieser Arbeit. Mit der Untersuchung dieser Thematik soll dazu beigetragen werden, eine Quantifizierung der Medialeistung eines äußerst kreativen und effizienten Medienzweiges zukünftig zu ermöglichen.


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Product Details
  • ISBN-13: 9783836651103
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 304 gr
  • ISBN-10: 3836651106
  • Publisher Date: 14 Jun 2007
  • Height: 254 mm
  • No of Pages: 138
  • Series Title: German
  • Sub Title: Systematisierung, Planbarkeit Und Bewertung
  • Width: 178 mm


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