This is the comprehensive presentation - the "bible" - of generational dynamics and business strategies, presented by one of the few pioneers who created and then popularized the field of generational study. It is a life-altering story that will place a new filter in your brain, through which you will run your interactions with other people for the rest of your life. It covers the Millennial, Gen X, Boomer, and Silent generations: the unique formative years' times and teachings that molded the unique and powerful Core Values of each generation; their adulthood passage, thus far; how parents and children can better understand each other; and for business, how to deal with each generation: as employees in the workplace, as consumers in the marketplace, patients in healthcare, and in classrooms, houses of worship, politics, and more.
And the final, stunning chapter-which is the actual script of the spellbinding keynote speech that audiences coast to coast request of author Chuck Underwood-calls to action the generation that is now leading the nation and provides a pathway for them to clean up the mess that the top of America has become.
This book updates, expands, and replaces Mr. Underwood's prior book entitled THE GENERATIONAL IMPERATIVE, which was published in 2007.
About the Author: Chuck Underwood is one of the pioneers who developed and popularized the field of generational study. His original principles are a permanent part of this discipline.
As the founder/principal of consulting firm The Generational Imperative, Inc., he consults and trains American business, government, education, religion, and other institutions on Generational Marketplace Strategies, Generational Workforce Strategies, and other niche applications of generational study.
He has also pioneered breakthrough training programs in Generational Behavioral Health Care Strategy and Generational Leadership Strategy.
In addition to authoring this book and its 2007 first edition, he is the host of the public-television series America's Generations With Chuck Underwood, the first presentation of America's living generations in the history of national television.
He is formally trained in qualitative research methodology and conducts primary generational research for his clients and his own firm.
He spent his earlier career years in the mass media of radio and television, first as an award-winning broadcast journalist and national sports play-by-play announcer, and then as a creator and producer of original programming. He has hosted and produced shows that have aired nationally and internationally.
