Analyse des Bildungsmarketings an einer öffentlichen Universität
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Analyse des Bildungsmarketings an einer öffentlichen Universität

Analyse des Bildungsmarketings an einer öffentlichen Universität


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About the Book

Öffentliche Hochschuleinrichtungen spielen eine sehr wichtige Rolle bei der akademischen Entwicklung von Studenten, wo die notwendigen Instrumente für die berufliche Entwicklung festgelegt werden. Die Hochschulen setzen verschiedene Strategien ein, um Studenten oder potenzielle Kunden anzuziehen, und nutzen dabei Werbekampagnen, Sonderangebote, Rabatte, Veranstaltungen und andere kreative Strategien, die der Einrichtung, die ihr Bildungsangebot bekannt macht, einen großen Auftrieb geben. Die Universitäten führen während des gesamten Schuljahres ständige Werbekampagnen durch, um ihr Bildungsangebot bekannt zu machen, wobei sie attraktive Werbebotschaften für die Studenten verwenden. Diese Kampagnen sind jedoch intensiver, bevor die Schüler ihr Abitur machen und die Entscheidung treffen, welche Universität sie für ihr berufliches Studium wählen sollen; aber wie wichtig ist das Bildungsmarketing für die Entscheidung der Studenten? Der richtige Einsatz von Bildungsmarketing in einer Einrichtung dient als positive Strategie zur Erfüllung der Marketingziele.


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Product Details
  • ISBN-13: 9786206465096
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 186 gr
  • ISBN-10: 6206465098
  • Publisher Date: 18 Sep 2023
  • Height: 229 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 152 mm


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Analyse des Bildungsmarketings an einer öffentlichen Universität
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Analyse des Bildungsmarketings an einer öffentlichen Universität
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