Anatomía de la creatividad
Anatomía de la creatividad

Anatomía de la creatividad


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About the Book

Se suele pensar en la creatividad como si fuera un don; una cualidad exclusiva de unas pocas personas que nacieron tocadas por una varita mágica. Aquellas que se entregan al arte, el diseño, la música... todavía aparecen en el imaginario colectivo casi como divinidades situadas al margen de la uniformidad que domina al resto de la gente, la cual no puede hacer nada para cambiar su situación.

Llorenç Guilera rompe con este tópico. Estudia a fondo la creatividad desde una perspectiva psicosocial y la entiende no tanto como un don, sino como una actitud en la vida. El punto de partida de la persona creativa es el inconformismo, y aprende a observar con ojos críticos para anticiparse a las necesidades de la sociedad. Identificará un problema, lo analizará y, con reglas, técnicas y métodos, propondrá más de una solución.

Anatomía de la creatividad es un libro con una vertiente teórica, necesaria para entender los mecanismos de la creatividad, y con otra práctica muy útil para quienes pretenden fomentar su propia creatividad o la de su alumnado o la de su equipo de trabajo. Sintetiza todas las barreras psicológicas que pueden afectar a la creatividad y propone formas de superarlas. Todo ello se complementa con unos anexos de actividades prácticas.


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Product Details
  • ISBN-13: 9788417903541
  • Publisher: Marge Books
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Weight: 458 gr
  • ISBN-10: 8417903542
  • Publisher Date: 01 Dec 2023
  • Height: 240 mm
  • No of Pages: 258
  • Spine Width: 14 mm
  • Width: 170 mm


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