Anforderungen an den Change Agent und dessen Aufgaben im Change Management
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Anforderungen an den Change Agent und dessen Aufgaben im Change Management

Anforderungen an den Change Agent und dessen Aufgaben im Change Management


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About the Book

Inhaltsangabe: Einleitung: Eine erfolgreiche Unternehmenstradition ist schon lange kein Garant mehr für eine gesicherte Zukunft. Das Beispiel des namhaften Unternehmens International Business Machines (IBM) macht deutlich, dass ein Mangel an Vorausblick den Erfolg von gestern schnell obsolet machen kann. Das einstige Vorzeigeunternehmen, welches in den achtziger Jahren 70 Prozent der weltweiten Gewinne in der Computerindustrie einnehmen konnte, erlebte in den 90er Jahren einen ungeahnten Einbruch. Zwischen 1990 und 1993 sanken die Bruttogewinnspannen des Unternehmen von 55 auf 38 Prozent, weil IBM nicht erkannte, dass Firmen auf den Weltmarkt drängten, welche Computerprodukte mit einer ähnlichen Qualität wie IBM zu einem weitaus niedrigeren Preis anbieten konnten. Vielen Unternehmen in der heutigen Zeit mangelt es an Innovation und Kundenorientierung. Sie sind teilweise inflexibel und gelähmt von bürokratischen Unternehmensabläufen. Ihre Manager lassen Dynamik vermissen und stehen veränderten Kräften wie der Globalisierung, dem kontinuierlichen technologischen Wandel sowie den zunehmenden Konzentrationstendenzen tatenlos gegenüber. Doch mit dieser Einstellung kommen sie nicht weit. Unternehmen befinden sich in einem Prozess des kontinuierlichen Wandels. Sie müssen in der heutigen Zeit mit dem Wandel gehen und agieren statt reagieren, indem sie dem Wettbewerb z.B. bei der Entwicklung neuartiger Produkte und Dienstleistungen stets einen Schritt voraus sind. Dies erfordert allerdings eine ständige Neuausrichtung des Unternehmens auf die sich rasant verändernde Umwelt. Da die Risiko- und Anpassungsbereitschaft vieler Unternehmer und deren Mitarbeiter begrenzt ist, fehlen Personen, die Chancen erkennen und nutzen, das Unternehmen auf den Wandlungsprozess vorbereiten, diesen mitgestalten, steuern und leiten. Diese Personen sind Berater, die teilweise sehr hohe Honorare für ihre Arbeit im Unternehmen verlangen und nicht immer den gewünschten Erfolg bringen. Sie werde


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Product Details
  • ISBN-13: 9783838653327
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3838653327
  • Publisher Date: 22 Apr 2002
  • Height: 210 mm
  • No of Pages: 100
  • Series Title: German
  • Weight: 190 gr


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Anforderungen an den Change Agent und dessen Aufgaben im Change Management
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