Anforderungen an die 5-Forces nach Porter im Rahmen der Umweltanalyse
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Anforderungen an die 5-Forces nach Porter im Rahmen der Umweltanalyse

Anforderungen an die 5-Forces nach Porter im Rahmen der Umweltanalyse


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About the Book

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Marktforschung, Note: 2,0, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Marl früher Fachhochschule, Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich mit den Anforderungen an die 5-Forces nach Porter im Rahmen der Umweltanalyse. Vor dem Hintergrund der steigenden Wettbewerbsintensität und des überaus großen Abnutzungskampfes innerhalb der einzelnen Branchen auf dem Markt erscheint es als essenziell, seine eigene Position in der jeweiligen Branche abzuwägen und somit seinen Platz auf dem Markt zu finden, zu behaupten und daraus Profit generieren zu können. Um in einem solchen Wettbewerb überhaupt bestehen zu können, ist es für ein Unternehmen unumgänglich, die Umwelt und die daraus resultierenden Einflussfaktoren, welche die Handlungsposition auf dem Wettbewerbsmarkt innerhalb einer Branche bestimmen, genauestens zu analysieren. Mithilfe des von Michael E. Porter entwickelten 5-Forces-Modells beeinflussen fünf äußere Umweltfaktoren die Rentabilität einer Branche und dementsprechend auch die Attraktivität eines Marktes. Das Ziel der vorliegenden Arbeit beinhaltet somit auf der einen Seite die detailreiche Bestimmung und theoretische Darstellung der fünf Wettbewerbskräfte nach Michael E. Porter, welche sich auf jegliche Art von Branchen anwenden lassen; auf der anderen Seite die praxisnahe Analyse von Porters Modell und dessen Einfluss auf das Unternehmen "Apple Inc.".


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Product Details
  • ISBN-13: 9783346701435
  • Publisher: Bod Third Party Titles
  • ISBN-10: 3346701433
  • Publisher Date: 20 Jul 2022


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