Anleitung und Umsetzung einer Website Usability & User Experience Analyse anhand eines Praxisbeispiels
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Anleitung und Umsetzung einer Website Usability & User Experience Analyse anhand eines Praxisbeispiels

Anleitung und Umsetzung einer Website Usability & User Experience Analyse anhand eines Praxisbeispiels


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About the Book

Masterarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 3, FHWien der WKW, Sprache: Deutsch, Abstract: Das Internet ist im touristischen Sektor mittlerweile das wichtigste Medium für die Informationssuche. Der Online-Reisevertrieb hat diesen Trend erkannt und verzeichnet in den letzten Jahren kontinuierliche Umsatzzuwächse. Im Zuge dessen werden durch den Webauftritt Informationen bereitgestellt, Buchungen ermöglicht und der Online-Markt weiter ausgebaut. Die einfache Bereitstellung der Informationen ist für das Betreiben einer funktionieren Website nicht genug. Vielmehr müssen tiefergehende Kriterien beachtet werden, welche unter den Begriffen "Usability" und "User Experience" zusammengefasst werden. Dabei handelt es sich um die Bedienbarkeit der Website, bzw. um das Nutzungserlebnis welches den BesucherInnen geboten wird. Sucht ein Besucher oder eine Besucherin auf der Website nach Informationen, so unterscheidet man zwischen dem "zielgerichteten Suchen" sowie dem "explorativen Suchen" und spricht von unterschiedlichen Suchparadigmen. Diese Suchparadigmen unterschieden sich hinsichtlich der zugrundeliegenden Intention. So zeichnet sich das zielgerichtete Suchverhalten durch rationales, lösungsorientiertes Vorgehen, das explorative Suchverhalten durch umfangreiches, erlebnisorientiertes Recherchieren aus. Im Zuge der nachfolgenden Arbeit wurde die Usability der Website www.primareisen.com, bezogen auf die unterschiedlichen Suchparadigmen untersucht und deren Ergebnisse dargestellt. Dabei wurde festgestellt, dass die Beurteilung der Website unabhängig vom Suchparadigma ist und die Attraktivität sowie Unterstützung der Website Einfluss auf das Buchungsverhalten der Kunden und Kundinnen ausüben. Außerdem konnte festgestellt werden, dass eine Beurteilung altersunabhängig ist und sich die Bewertung von unerfahrenen NutzerInnen mit jener von erfahrenen NutzerInnen unterscheidet. Schlussendlich konnte auch belegt werden, dass es


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Product Details
  • ISBN-13: 9783668567412
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 134
  • Spine Width: 8 mm
  • Width: 148 mm
  • ISBN-10: 3668567417
  • Publisher Date: 21 Nov 2017
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 231 gr


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