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Antilogic

Antilogic


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About the Book

Schon seit der Einführung der doppelten Buchführung versuchen Finanzexperten das Finanzrisiko zu quantifizieren, zu überwachen und zu steuern, doch auch heute sind sie dabei nicht erfolgreicher wie damals. Autor Bruce McComish führt dies auf die grundlegenden Fehler der Wirtschaftstheorie zurück, die auf überholten Konzepten und unzulänglichen Managementverfahren beruhen, die zwar ihrerseits zur Schaffung von vielversprechenden Kassenbeständen geführt haben, nicht aber zu echter Wertschöpfung. "Antilogic" ist eine Sammlung witziger und nachdenklich stimmender Essays, in denen McComish die Anti-Logik der Geschäftswelt und der Finanzmarkte ganz genau unter die Lupe nimmt. Mit einer gehörigen Portion trockenem Humor stellt er die gesamte Basis der westlichen Finanzsysteme und -konzepte in Frage. Sein Ziel ist es, den Leser dazu zu bewegen, seine Einstellung neu zu überdenken und aktuelle Praktiken zu hinterfragen, die bislang als selbstverständlich angesehen wurden. Dazu bringt er seine äußerst originellen Ansichten in Verbindung mit seinem umfassenden Wirtschaftswissen ein, um so eine anregende Diskussion zur globalen Finanzstruktur in Vergangenheit und Gegenwart zu entfachen. Bruce McComish ist ein international erfahrener Finanzexperte; er kann auf eine mehr als 30-jährige Erfahrung im Senior Management multinationaler Konzerne zurückgreifen. "Antilogic" - eine ebenso interessante wie provozierende Lektüre für interessierte Business- und Finanzleser.
About the Author: BRUCE MCCOMISH has 20 years' experience in senior management roles with leading multi-national companies. His considerable boardroom expertise traverses products and services as wide-ranging as banking, food manufacture, cleaning products, forestry and mining in locations as far apart as the UK, Australia, New Zealand, US, Indonesia and Continental Europe.

He is a former Chief Financial Officer of National Australia Bank, in which capacity he was responsible for group-wide financial and management reporting, capital management, group funding, balance sheet quality, tax management, acquisitions and investor relations. His wide-ranging experience also includes, amongst others, the posts of Financial Director at Unilever Australia Ltd., Managing Director at Lever Industrial and Executive General Manager at North Ltd.

Bruce is currently Chairman and Chief Executive Officer of Burdett Buckeridge and Young, an Australian investment bank. He holds degrees in commerce and in economics and economic history and is a chartered accountant.


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Product Details
  • ISBN-13: 9780471494515
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Height: 236 mm
  • No of Pages: 248
  • Series Title: English
  • Sub Title: Why Businesses Fail While Individuals Succeed
  • Width: 158 mm
  • ISBN-10: 0471494518
  • Publisher Date: 27 May 2014
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 20 mm
  • Weight: 535 gr


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