Análise comparativa de bancassurance em vários países by Milica Stojkovic
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Análise comparativa de bancassurance em vários países

Análise comparativa de bancassurance em vários países


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International Edition


About the Book

Com base nos factores limitadores, o sucesso do bancassurance requer uma mudança de abordagem, de pensamento e de cultura organizacional dos empregados, tanto dos bancos como das companhias de seguros. O que é encorajador, no entanto, é o facto de os bancos terem estabelecido relações de longo prazo com os seus clientes e terem desenvolvido competências para aprofundar essas relações ao longo do tempo. Este facto pode ajudar os bancos a oferecer aos seus clientes produtos e serviços adicionais, para além dos que constam da oferta bancária normal, sem grandes problemas e resistência da parte destes. Nas condições de crescente concorrência no mercado dos seguros, de mudança de atitudes dos consumidores e de desenvolvimento tecnológico, os canais de distribuição dos produtos de seguros são extremamente importantes para o bom funcionamento das companhias de seguros. Para se adaptarem às condições do mercado, as companhias de seguros estão a alterar a sua forma tradicional de trabalhar, aceitando novas formas de venda. Estão a ocorrer grandes mudanças no sector dos serviços financeiros, que visam aumentar os lucros e lutar pelo maior mercado mundial.


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Product Details
  • ISBN-13: 9786206058113
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6206058115
  • Publisher Date: 02 Jun 2023
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 186 gr


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