Anúncios Em Linha E Patrocínio de Bens E Serviços No Estado de Benue, Na Nigéria
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Anúncios Em Linha E Patrocínio de Bens E Serviços No Estado de Benue, Na Nigéria

Anúncios Em Linha E Patrocínio de Bens E Serviços No Estado de Benue, Na Nigéria


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About the Book

O estudo, "Online Adverting and Patronage of Goods and Services in Benue State of Nigeria" (Publicidade em linha e patrocínio de bens e serviços no Estado de Benue, na Nigéria), procurou avaliar, em termos gerais, a publicidade em linha e o patrocínio de bens e serviços entre a população do Estado de Benue, na Nigéria. O estudo recorreu a uma abordagem qualitativa e utilizou o questionário como instrumento de recolha de dados. O estudo revelou que a maioria dos inquiridos acredita que a publicidade em linha influencia significativamente o conhecimento da marca dos consumidores no Estado de Benue, embora alguns discordem ou permaneçam indecisos. O Facebook surgiu como a plataforma mais popular para a compra de bens e serviços, sendo as preocupações com a fraude, a desconfiança e os produtos de qualidade inferior efeitos negativos notáveis da publicidade em linha. De um modo geral, o estudo revelou um elevado nível de patrocínio e influência da publicidade em linha no Estado de Benue. A Comissão Nacional de Radiodifusão (NBC) e o Conselho Regulador da Publicidade da Nigéria (ARCON) devem regulamentar as plataformas de publicidade em linha que permitem aos comerciantes visar dados demográficos e interesses específicos, criando também entre as pessoas uma consciência dos bens e serviços em linha.


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Product Details
  • ISBN-13: 9786208057947
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 150 gr
  • ISBN-10: 6208057949
  • Publisher Date: 06 Sep 2024
  • Height: 229 mm
  • No of Pages: 60
  • Spine Width: 4 mm
  • Width: 152 mm


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