Aplicação da lógica de serviço dominante na função de aquisição
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Aplicação da lógica de serviço dominante na função de aquisição

Aplicação da lógica de serviço dominante na função de aquisição


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About the Book

A função de aquisição das universidades na maioria dos países em desenvolvimento não tem sido objeto de uma investigação aprofundada. No âmbito da função de aquisição, o papel da lógica dominante nos serviços (SD) está a ganhar cada vez mais interesse. Esta tese aplica a lógica S-D à função de aquisição nas universidades num contexto de país em desenvolvimento. A investigação investiga a forma como a aplicação da lógica S-D à função de contratação pode conduzir a um melhor desempenho da contratação nas universidades. Com origem no trabalho seminal de Lusch e Vargo (2004a), a lógica S-D é vista como um conceito empresarial progressivo capaz de criar valor através da transformação dos processos e práticas empresariais. Os defensores da lógica S-D argumentam que, uma vez que as empresas não possuem todos os recursos necessários para serem produtivas, é necessário colaborar com outros actores nos compromissos empresariais para ter acesso partilhado aos recursos, a fim de criar valor em conjunto (Vargo, 2008). A função de aprovisionamento, uma componente-chave dos processos da rede de abastecimento, assegura que os bens e serviços são adquiridos e obtidos, mas para garantir um desempenho ótimo, os processos devem ser geridos de forma eficaz.


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Product Details
  • ISBN-13: 9786207622689
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 394 gr
  • ISBN-10: 6207622685
  • Publisher Date: 11 Jun 2024
  • Height: 229 mm
  • No of Pages: 232
  • Spine Width: 13 mm
  • Width: 152 mm


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