Aplicação de Gestão Eficaz de Relacionamento com o Cliente
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Aplicação de Gestão Eficaz de Relacionamento com o Cliente

Aplicação de Gestão Eficaz de Relacionamento com o Cliente


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About the Book

O principal objetivo de todas as empresas é criar clientes, uma vez que a satisfação e a confiança dos clientes trarão compras repetidas à empresa, melhorando assim o seu desempenho organizacional. Os clientes são extremamente conscientes dos preços, mais inteligentes, menos indulgentes e com mais exigências. Por conseguinte, o desafio consiste em produzir clientes fiéis e satisfeitos, de modo a que, se forem mantidos na organização, se tornem realmente rentáveis e acabem por se tornar embaixadores da organização. Muitas organizações estão a aperceber-se de que pode não ser fácil duplicar os aspectos intangíveis de uma relação com a concorrência, o que constitui uma vantagem competitiva única. No Zenith Bank, existe um grande problema de rotatividade de clientes. O banco tem a "paixão pelos clientes" como um dos seus valores fundamentais, mas isso parece não passar de um mero discurso, uma vez que o pessoal da organização não se preocupa demasiado com a satisfação, a lealdade e a retenção dos clientes. As relações com os clientes ainda se situam ao nível transacional e os funcionários parecem não ter pressa em passar para um nível relacional, mesmo perante um sector bancário aparentemente competitivo.


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Product Details
  • ISBN-13: 9786204611259
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 254 gr
  • ISBN-10: 6204611259
  • Publisher Date: 16 Feb 2024
  • Height: 229 mm
  • No of Pages: 132
  • Spine Width: 8 mm
  • Width: 152 mm


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Aplicação de Gestão Eficaz de Relacionamento com o Cliente
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