Applied Sport Management Skills, Fourth Edition With HKPropel Access, takes a practical approach for teaching students how to become strong leaders and managers in the world of sport. Organized around the central management functions of planning, organizing, leading, and controlling, and addressing the Commission on Sport Management Accreditation (COSMA) Common Professional Component topics and North American Society for Sport Management (NASSM) guidelines, the fourth edition has been extensively updated with hundreds of new references and sport examples.

The text employs a three-pronged approach for teaching management theory, putting theories into practice, and developing students' management skills. Timely discussions and case studies address the impacts of COVID-19; Black Lives Matter initiatives; name, image, and likeness rules; women in executive positions; corporate social responsibility; data analytics; and more.

While other texts focus on learning about sport management, Applied Sport Management Skills enables students to apply the principles while developing the skills to become effective sport managers. Interactive online learning tools available through HKPropel complement activities found in each chapter:

• Flash-card activities help students learn key terms.
• Self-assessments, which ask students to identify their strengths and weaknesses and plan to improve shortcomings, are now assignable, trackable, and automatically scored.
• Applying the Concepts quizzes, which challenge students to identify management concepts illustrated in various situations, are now trackable and automatically scored.
• Time-Out features, in which students apply management concepts to their personal sport and work experiences, are now assignable instructor-scored assessments.
• Case studies are now supplemented by 10-question automatically scored quizzes and include three open-ended discussion questions.

• Sport Management Professionals @ Work activities provide a cohesive thread to keep students focused on how sport managers use the concepts on the job.
• Skill-Builder Exercises present real-world scenarios designed to help future managers handle day-to-day situations such as setting priorities, conducting job interviews, handling conflict, and coaching employees.
• Sports and Social Media Exercises introduce students to the role of social media in managing sport organizations. Students review popular social media sites such as Facebook, Twitter, and LinkedIn and visit sport websites.
• Game Plan for Starting a Sport Business features ask students to perform managerial tasks such as developing an organization structure and brainstorming ideas for leading employees.

Note: A code for accessing HKPropel is included with all new print books.
About the Author: Robert N. Lussier, PhD, is a professor emeritus of management at the birthplace of basketball, Springfield College, where more than one-third of the students compete in intercollegiate athletic teams. He has taught undergraduate and graduate sport management students for more than 30 years. He has also supervised sport internships and serves as an advisor for sport management research projects.

Lussier was an intercollegiate cross country and track athlete and has coached at the college, high school, and youth levels. He is a prolific writer with more than 500 publications, including articles in top refereed journals, with more than 11,000 Google Scholar citations. Over two million people globally have used his textbooks, earning him an unsurpassed national and international reputation as an author. Dr. Lussier is the founder of Publish Don't Perish (www.publishdonotperish.com). Through his book Publish Don't Perish: The Top Secrets to Get Published and workshops, he has helped hundreds of institutions and individuals in more than 80 countries get published.

Dr. Lussier also provides consulting services to a wide array of commercial and nonprofit organizations. In fact, some of the material in the book was developed for such clients as Baystate Medical Center, Coca-Cola, Friendly's, National Institute of Financial Education, Mead, Monsanto, Smith & Wesson, the Social Security Administration, the Visiting Nurse Association, and YMCAs.

Dr. Lussier holds a bachelor of science in business administration from Salem State College, master's degrees in business and education from Suffolk University, and a doctorate in management from the University of New Haven.

David C. Kimball, PhD, is a professor of management and the director of the sport management program at Elms College. He teaches sport management and sport marketing courses. As coordinator of the sport management internship program, he has placed many students in internships that offer real-world experience.

Kimball has helped develop and promote sporting events for organizations such as Junior Achievement and the JCC Maccabi Games, and he coaches and supervises Maccabi athletes each summer. He has an expansive network of friends and acquaintances in the sport management field; many of the case studies in this book arose from these relationships.