Arbeitsbuch Zum Marketing Book by Meffert Heribert
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Arbeitsbuch Zum Marketing

Arbeitsbuch Zum Marketing


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About the Book

Das "Arbeitsbuch zum Marketing" ist als Ergänzung zu dem Lehrbuch "Marketing - Ein- führung in die Absatzpolitik" konzipiert. Es enthält übungsaufgaben und kleine Fallstudien, anhand derer dem Studierenden das nötige Problembewußtsein und die Anleitung zur Lö- sung absatzwirtschaftlicher Fragestellungen vermittelt werden sollen. Mit dem Arbeitsbuch werden drei Ziele verfolgt: - Es regt zu einer aktiven Auseinandersetzung mit absatzwirtschaftlichen Problemen an und ermöglicht eine problemorientierte Erarbeitung dieses Stoffgebietes. - Es trägt zur problemorientierten Vertiefung und Kontrolle des Wissensstandes auf dem Gebiet des Marketing bei. - Es vermittelt die Fähigkeit, das erworbene Marketingwissen auf praxisrelevante Frag. - stellungen umzusetzen. Dementsprechend haben die Aufgaben weniger den Charakter reiner Wissensfragen. Viel- mehr sind sie so angelegt, daß ihre Beantwortung selbständiges Mitdenken und tieferes Ein- dringen in absatzwirtschaftliche Probleme sowie eine auf die jeweilige AufgabensteIlung be- zogene Anwendung des Gelernten erfordert. Den Praxisbezug stellen hierbei vor allem die Fallstudien und die zahlreichen empirischen Beispiele her. An jede Aufgabe bzw. Fallstudie schließt sich eine ausführliche Musterlösung an. Sie zeigt dem Leser, inwieweit er den im Lehrbuch "Marketing" enthaltenen Wissensstoff beherrscht. Diesem Zweck dient auch der Abdruck ausgewählter Zwischenprüfungsklausuren aus dem Gebiet der Absatzpolitik.


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Product Details
  • ISBN-13: 9783409690843
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 0004-4. Aufl. 1990
  • Language: German
  • Returnable: Y
  • Spine Width: 23 mm
  • Weight: 743 gr
  • ISBN-10: 3409690840
  • Publisher Date: 01 Jan 1990
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 422
  • Series Title: German
  • Sub Title: Aufgaben, Fallstudien, Lösungen
  • Width: 170 mm


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