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The Art of Prospecting and Lead Generation

The Art of Prospecting and Lead Generation


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About the Book

The frontline of any company is going to be their sales team, without sales the company is going to flounder and die, if you go back through the history of any large company there is a small company and before the small company existed there was a person with an idea and he had to sell it to someone else. With that said and no matter where you are or which company you are with the art of developing new customers is the one constant throughout. It doesn't matter if you are selling a product or yourself, you are going to need to find people /companies to sell it to. The successful salesperson does not stand around waiting for opportunities to knock at their door, they go out into the hallways of life and find out where opportunity is and get to it before it enters someone else's door. The idea behind this book is to put into simple words and actions the things you need to do to find opportunities and to develop new and lasting relationships with new potential customers. Using simple common sense methods and plain speak we will show you where you need to be looking and what you need to be doing with the information you find there. We are not selling you any services, or any additional information, we are not prospecting you, we are simply delivering the goods, information and methodology to a pathway of successful lead generation.
About the Author: Jesse Rogers was born and raised in Queens New York and lived there until he came of age. He achieved a 4.0 GPA and graduated with Honors and on the Dean's List with a degree in Electronics / Computer Science. Working in the Electronics Field for a Military Simulator Company in Florida, he was financially forced to obtain a second job to take care of his family. Working a second job in telemarketing he came to the understanding of how powerful it was for someone to be able to communicate clearly and with confidence utilizing the telephone. This understanding soon overlapped into his careered position and he realized that the pathway to success in business lead away from hands on work in his chosen field and onto a pathway that lead at first to a B2B Inside Sales position in Technical Sales to an Outside Sales Position serving the Electronic Manufacturing Industry. With his knowledge in Electronics and his understanding of quality customer service he embarked on this new path with diligence accomplishing a successful career in Business to Business Sales.


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Product Details
  • ISBN-13: 9781477578360
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 108
  • Series Title: English
  • Weight: 204 gr
  • ISBN-10: 1477578366
  • Publisher Date: 31 May 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 152 mm


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