The Art of Talking is a guide to public speaking and a tool to improve anybody's skills in communication. A great talk is not just a talk about a great idea. A great talk is an experience of a lifetime, for the audience, but above all, for the speaker. Most of the speakers, even the professional ones, despise the process of preparation. They are busy people, successful people, who don't have time to spare, so they don't want to waist time going through a coaching and preparation process in order to deliver a better talk for an audience they actually don't care so much about. In The Art of Talking, Norberto Jansenson, professional and famous storytelling magician, writer, coach, speaker, artistic and creative director and consultant for some of the biggest companies in the world, shares 30 years of experience related to talking to transform. Transform the lives of the members of any audience, but above all, transform the life of the speaker. Words are very powerful, and they can create, and destroy, worlds. Words can be magical, and when they are, they can transform lives.Every human being is a real magician, whose powers have been long forgotten. This book shows a door that leads to a new world, an old world, where magic words were used to produce miracles. Avra Kedavra, the most powerful magic word, comes from Aramaic, one of the oldest semitic languages, and means "I create, as I speak". We all talk, all the time, mostly without having any idea nor paying much attention to what we say, and to what our words produce out there. This book provides tools to change all that. To take responsibility for the power we have, to care, and to learn to communicate much better, not only from the stage, but in any field, in any situation, with all of our professional and personal acquaintances. So be it.
About the Author: Norberto Jansenson is a professional storytelling magician, famous in Argentina, where he was born and raised. But he is a lot more than an illusionist. He is also a speaker, writer, coach (on integration, leadership and communication), artistic and creative director and consultant, with 30 years of experience performing in theatre, corporate and private events. He has performed in many countries, and he has been hired, either to perform, speak, coach or lead workshops, by the biggest and most prestigious companies in the world, like Disney Co., VISA, Adidas, and hundreds more. He has performed 250 shows at the Magic Castle, in Hollywood, in front of more than 12.000 people. He has been invited as a TEDx speaker, in the biggest TED event in the world, for a live audience of 10.000 people, plus 30.000 that streamed the event online. After the talk, he became coach of the organizing team, and he has been requested, by Penguin Random House and Ediciones B, to write a book about his talk. This book is the result of that process, and of his many years dedicated to polish his tools. Now is the time to share them with you.