Artful Business Book by Greg Stone at Bookstore - Bookswagon
Artful Business

Artful Business


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About the Book

Featuring a dazzling collection of color masterpieces, Artful Business gives thinking businesspeople novel tools to fire the imagination. You can turn to any page at random if you are struggling to find creative solutions.

Here you will discover that Michelangelo and a modern marketing executive, or Botticelli and a brand manager, have a lot in common.

In each chapter you will see sumptuous art and stimulating ideas on facing pages, with probing questions to help you see in a way that will yield new perspectives on strategy or messaging.

The 50 chapters are divided into six sections:

  • Projecting Like an Artist (going beyond)
  • Mastering Applied Art (learning the techniques)
  • Eyeing The Mind, Minding the Eye (making visuals count)
  • Mirroring Geniuses (thinking like the great ones)
  • Exploiting the Everyday (using what's in front of you)
  • Venturing Where Only Artists Go (traveling farther)

About the Author: Greg Stone, president of Stone Communications, is a media strategist and independent producer in the Boston area. Before founding his company, he was a writer at Time Inc. in New York and a TV reporter in Minneapolis, Boston, and on PBS. He blogs regularly for the Huffington Post, has published in the Harvard Business Review and has an article forthcoming in the academic journal Philosophy and Literature. This book is based on decades of creative endeavors. Greg graduated with honors from Harvard College and earned master's degrees from Columbia University in journalism and business. Visit gregstone.com for more details.


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Product Details
  • ISBN-13: 9781530530892
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 134
  • Spine Width: 9 mm
  • Weight: 308 gr
  • ISBN-10: 153053089X
  • Publisher Date: 19 Mar 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: 50 Lessons From Creative Geniuses
  • Width: 152 mm


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