Artificial Intelligence (AI) is transforming the business world at an unprecedented pace. From automating mundane tasks to predicting consumer behaviour, AI is changing the way businesses operate across all sectors. This book is an exploration of AI in business applications, highlighting the diverse range of ways in which AI is being used across different industries.
The book begins with an overview of AI in business and its impact on the workforce. It then explores the role of AI in marketing, advertising, and tourism. The use of AI in personalized recommendations and chatbots is discussed in detail. The book then moves on to examine how AI is changing the retail industry, improving supply chain management, and enhancing the customer experience.
The media and entertainment industry is also examined, with a focus on how AI is being used to personalize content and improve user experience. The book also explores the use of AI in human resources, insurance, legal, and finance. The impact of AI on talent identification, recruitment, underwriting, document analysis, and financial forecasting is discussed in detail.
In the healthcare and sports industries, AI is transforming the way we approach diagnosis, treatment, and training. The book examines how AI is being used to analyse medical images, develop personalized treatment plans, and improve patient outcomes. The use of AI in sports performance analysis is also discussed in detail.
Finally, the book explores the use of AI in agriculture, energy, education, and the public sector. The potential of AI to optimize crop yields, reduce energy consumption, and improve the quality of education is discussed in detail. The book also examines how AI is being used to improve public services, such as transportation and emergency services.
This book is a valuable resource for academics, researchers, professionals, and policymakers who are interested in understanding the potential of AI in the business world. The contributions from leading experts and researchers provide a comprehensive overview of AI in business applications, and how it is transforming different sectors.
The book also examines the ethical dilemmas that arise from the use of AI in business, such as the impact on privacy and data security, and the potential for bias in AI algorithms. It provides valuable insights into how businesses can ensure that the use of AI is ethical and responsible.
In conclusion, this book is a must-read for anyone interested in the potential of AI in the business world. It provides a comprehensive overview of AI in business applications, and how it is transforming different sectors. The book examines the ethical dilemmas that arise from the use of AI in business, providing valuable insights into how businesses can ensure that the use of AI is ethical and responsible. We hope that readers will find this book informative and thought-provoking.
About the Author: Dr. Hemachandran K has been a passionate teacher with 14 years of teaching experience and having 5 years of research experience. A strong educational professional with a scientific bent of mind, highly skilled in AI & ML. After receiving a Ph.D. in the embedded system at Dr. MGR Educational & Research Institute, India. He started doing interdisciplinary research in AI. An open-ended positive person who has stupendous peer-reviewed publication records with more than 20 journals and international conference publications. He served as an effective resource person at various national and international scientific conferences. His editorial skills made him include as an editorial board member in numerous reputed SCOPUS / SCI journals.
Dr. Raul Villamarin Rodriguez is the Pro-Vice-Chancellor, Woxsen University, and Dean of the School of Business at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation applications in Human Resources. Fmr. Co-CEO at Irians Research Institute, a research institute specialized in the field of neuromarketing, AI, ML, market research, behavioral science, social research, and behavioral engineering. His areas of expertise and interest are Machine Learning, Deep Learning, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Knowledge Engineering, and Quantum Artificial Intelligence. He has the experience and feels comfortable using Prolog, Java, C++, Python, R/RStudio, Julia, Swift, Scala, MySQL, and Spark, among others. He is a registered expert in Artificial intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission, a nominee for the Forbes 30 Under 30 Europe 2020 list, and awardee in the Europe India 40 under 40 Leaders. Alongside this, he is a member of the GRLI Deans and Directors cohort. He has co-authored two reference books: "New Age Leadership: A Critical Insight" and "Retail Store" and has more than 70 publications to his credit. He is a weekly contributing writer to various magazines in the field of analytics and emerging technologies. Alongside this, he is a journal reviewer and associate editor in various publications such as IEEE.
Professor Debdutta Choudhury is a PGDM from IIM Calcutta and B.E. from NIT Jaipur with expertise in Global Accreditations like AACSB, EFMD, and AMBA. He is also proficient in Indian accreditation norms like NAAC and NBA. Debdutta is an academician with 18 years of corporate experience spanning Manufacturing, BFSI, Technology, and Education domains. Debdutta has spent most of his career in sales and marketing with exposure to sales strategy, sales management, corporate strategy, integrated marketing communication, corporate finance, and general management. His research interest is in the area of Self Service Technology and the application of AI and robotics in Business.
Samala Nagaraj is an Associate Dean (Corporate Alignment & Integrative Research) at Woxsen University (India). He is also Chair of the Centre for Interdisciplinary Research at Woxsen University. He has a Ph. D. in Marketing from the University of Hyderabad. He received in Junior Research Fellowship from University Grant Commission in 2012. He has over 17 years of experience in teaching and research. His areas of teaching and research interest are customer engagement & experience, tourism, sustainability, analytics for business, and digital transformation. He has an edited book to his credit titled Insights, Innovation, and Analytics for Optimal Customer Engagement'. He has published his works outlets indexed in Scopus SSCI and ABDC. He is an editorial board member of the Journal of Electronic Commerce in Organizations. He has a guest editor for the upcoming special issue on 'Neuromarketing in Predicting Consumer Behaviour: The Efficiency & Effectiveness' in the Journal of Consumer Behaviour. Professor Syed Hasan Jafar has over 12 years of experience in the field of Finance and worked as a Research analyst and corporate trainer. He comes on several national media channels as a financial expert for sharing his view on the financial market. His areas of expertise are Security Analysis, Corporate Finance, Equity, and Derivative Research, and Wealth management. He was awarded as best faculty of the year 2020-21 in the school of business, woxsen university. He conducted more than 50 investor awareness programs across the country and was awarded best research analyst several times during co his experience.
