Artificial Intelligence Marketing and Predicting Consumer Choice
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Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice


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About the Book

The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field.

Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.


About the Author: Dr. Steven Struhl PhD, MBA, MA has more than 25 years' experience in consulting and research, specializing in practical solutions based on statistical models of decision-making and behavior. In addition to text analytics and data mining, his work addresses how buying decisions are made, optimizing service delivery and product configurations and finding the meaningful differences among products and services. Steven also has taught graduate courses on statistical methods and data analysis. He speaks at conferences and has given numerous seminars on pricing, choice modelling, market segmentation and presenting data.


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Product Details
  • ISBN-13: 9780749479558
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Height: 234 mm
  • No of Pages: 272
  • Series Title: English
  • Sub Title: An Overview of Tools and Techniques
  • Width: 156 mm
  • ISBN-10: 0749479558
  • Publisher Date: 28 Apr 2017
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 14 mm
  • Weight: 467 gr


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