As crianças como público-alvo da publicidade
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As crianças como público-alvo da publicidade

As crianças como público-alvo da publicidade


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About the Book

Enquanto forma de comunicação, a publicidade é um dos mais importantes instrumentos de marketing, anunciando bens, marcas, produtos e serviços a clientes existentes e a potenciais públicos-alvo através de meios de comunicação tradicionais e novos. Alcançando uma vasta audiência, a televisão continua a ser um dos meios de publicidade mais poderosos, tradicionais e "sem data". A televisão, enquanto meio comercial, consegue criar "consumidores" e exerce uma influência generalizada sobre as crianças e os adolescentes. Atualmente, o marketing relacionado com crianças e jovens é, sem dúvida, uma das divisões mais apreciadas na área da comunicação de marketing. O mundo infantil há muito que está integrado no mundo dos adultos, devido ao poder de atração da tecnologia e da economia de mercado. Os anúncios publicitários com que as crianças se deparam em qualquer altura e em qualquer lugar, como consequência do desenvolvimento tecnológico, desempenham um papel fundamental na explicação do mundo exterior, ocupando a sua agenda mental e ajudando-as a socializarem-se como consumidores. O presente estudo procura descobrir a imagem da "publicidade televisiva" na mente da criança, que não só promove o consumo na família, mas também é um consumidor por si próprio. "O que é a publicidade televisiva para as crianças?


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Product Details
  • ISBN-13: 9786207141302
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 154 gr
  • ISBN-10: 620714130X
  • Publisher Date: 06 Feb 2024
  • Height: 229 mm
  • No of Pages: 60
  • Spine Width: 4 mm
  • Width: 152 mm


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