As novas relações públicas by Maria Jose Da Costa Oliveira
As novas relações públicas

As novas relações públicas


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About the Book

Este livro analisa a interface da comunicação organizacional com a comunicação pública, partindo do pressuposto de que as organizações privadas também se inserem no contexto democrático, que inclui a deliberação para tomada de decisão e, neste sentido, entrelaça-se com a comunicação pública, que é voltada para o interesse público. Assim, variados recursos comunicativos e as transformações nos padrões de engajamento cívico dos cidadãos estão exigindo que as estratégias e políticas de comunicação organizacionais também levem em conta as demandas das esferas públicas, bem como a contribuição que podem dar para a constituição de capital social. Sob o ponto de vista teórico, este livro aborda inicialmente os conceitos de esfera pública e democracia, participação e deliberação que alicerçam a interface entre comunicação organizacional e comunicação pública. Por fim, são apresentadas como têm sido, nas práticas de comunicação das organizações, as interações entre privado e público, considerando suas ações voltadas à responsabilidade socioambiental, permitindo analisar o nível dessa relação numa abordagem restrita a uma amostra do que tem sido realizado pelas empresas no Brasil e que serve, ainda que com limitações, para se entender os desafios que se apresentam para o alcance efetivo da interação entre as práticas de comunicação pública e organizacional. Espera-se, portanto, analisar as imbricações entre público e privado, a partir dos entrelaçamentos e conflitos que se estabelecem entre comunicação pública e comunicação organizacional e as formas e limitações como são articulados esses conceitos na prática, bem como analisar o impacto da Comunicação Pública como princípio orientador da Comunicação Organizacional.
About the Author: Post-PhD by the Postgraduate Studies Program at ACE USP in 2014. PhD in Communication Sciences - Universidade de São Paulo - USP - 2001. Master in Communication Sciences - Universidade de São Paulo - USP - 1994. Post Graduation in Marketing Management -Faculdade São Judas-1988- Graduated in Social Communication - Minor in Public Relations - Universidade Mogi das Cruzes - 1983.- Teaching experience of 30 years in higher education.- 15 years of professional experience, with operations in São Paulo and Campinas, in social institutions and communication agencies.- Editor of the book: Public Communication, published in 2004.-She served as cultural director of Intercom - Brazilian Society of Researchers in Communications - 1996 - 1997; board member at ABRP São Paulo - from 2009- 2012; Board member at ABRAPCORP - period 2014-2016.


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Product Details
  • ISBN-13: 9781943350100
  • Publisher: Globalsouth Press
  • Publisher Imprint: Globalsouth Press
  • Height: 216 mm
  • No of Pages: 152
  • Series Title: Portuguese
  • Sub Title: Communicação Entre o Setor Privado e Público
  • Width: 140 mm
  • ISBN-10: 1943350108
  • Publisher Date: 25 Aug 2015
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 231 gr


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