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Asiens Märkte Erfolgreich Erschließen


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About the Book

Den mittelstandischen Unternehmen werden im allgemei- nen eine hohe Anpassungsfahigkeit an sich verandernde wirtschaftliche Situationen, Flexibilitat und Mobilitat nachgesagt, und grundsatzlich treffen diese Eigenschaften auch auf eine Vielzahl von kleinen und mittleren Unter- nehmen zu. Gleichzeitig ist bekannt, dcill sich der mittel- standische Unternehmer im Wettbewerb mit betriebsgro- muB, die teils Benbedingten Nachteilen auseinandersetzen objektiv auch vorhanden sind, teils aber auf subjektiven Einschiitzungen beruhen. Als wohl wichtigste Nachteile des Mittelstandes im Vergleich zu GroBunternehmen sind Benachteiligungen im Finanzierungsbereich und Mangel im Managementbereich zu nennen. Das Auslandsgesehaft stellt an Untemehmen jeder Gro- Be neue und zusatzliehe Anforderungen, z.B. dureh neue Risiken im Finanzierungs-und Wahrungsbereieh, dureh die Auseinandersetzung mit neuen Reehtssystemen bei der Vertragsgestaltung und nieht zuletzt dureh die Besehafti- gung mit neuen Gesellsehaftsstrukturen und Mensehen, die anders denken und handeln, als es Gesehiiftsleute aus dem deutsehen oder europaisehen Kulturkreis gewohnt sind. Die ErsehlieBung, die Sieherung und der Ausbau von neuen und unbekannten und damit haufig aueh sehwierigen Markten verlangen von Untemehmen aller GroBenklassen eine Vielzahl "typiseher" Untemehmereigensehaften, wie z.B. Risikobereitsehaft, Ideenreiehtum, Flexibilitat und Mobilitat, Hartnaekigkeit und Ausdauer. Aueh wenn viele dieser Eigensehaften gerade dem mit- telstandisehen Untemehmer zugesehrieben werden, wird in der aktuellen Diskussion immer wieder darauf hingewiesen, daB besonders die mittelstandisehen Untemehmen verstarkt an die Waehstumsmarkte insbesondere in Asien, aber aueh in Lateinamerika, herangefiihrt werden mussen. So hat z.B.


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Product Details
  • ISBN-13: 9783540634843
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 174
  • Series Title: German
  • Sub Title: Ein Leitfaden Für Die Mittelständische Wirtschaft
  • Width: 156 mm
  • ISBN-10: 3540634843
  • Publisher Date: 12 Jan 1998
  • Edition: 1998 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 322 gr


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