Aspekte, die das Fernsehpublikum beeinflussen, Werbung zu sehen
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Aspekte, die das Fernsehpublikum beeinflussen, Werbung zu sehen

Aspekte, die das Fernsehpublikum beeinflussen, Werbung zu sehen


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About the Book

Fernsehwerbung ist für die Werbetreibenden mit enormen Kosten verbunden. Wenn sie die Ziele der Werbetreibenden erfüllt, ist sie sinnvoll, andernfalls ist sie eine Verschwendung von Zeit, Geld und Energie für die Werbetreibenden. Um sie effektiv zu gestalten, muss man die zugrunde liegenden Faktoren verstehen, die das Publikum dazu bringen, sich Fernsehwerbung anzusehen. Forscher haben die Faktoren erforscht, die die Zuschauer dazu bewegen, sich Fernsehwerbung anzusehen. Angesichts des Wandels der Technologie, der Werbemedien und des Zuschauerverhaltens ist es jedoch erforderlich, die Faktoren und ihre Gültigkeit bei der Beeinflussung des Zuschauerverhaltens in Bezug auf das Ansehen von Fernsehwerbung zu untersuchen. Die vorliegende Arbeit ist nur ein Schritt in diese Richtung. Dieses Buch bietet einen immensen Spielraum für künftige Forschungen. Es kann sowohl von Forschern als auch von Praktikern auf dem Gebiet des Marketings im Allgemeinen und der Fernsehwerbung im Besonderen genutzt werden.


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Product Details
  • ISBN-13: 9786205617625
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 152 mm
  • ISBN-10: 6205617625
  • Publisher Date: 24 Jan 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 141 gr


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Aspekte, die das Fernsehpublikum beeinflussen, Werbung zu sehen
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Aspekte, die das Fernsehpublikum beeinflussen, Werbung zu sehen
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