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Ativos Intangíveis

Ativos Intangíveis


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About the Book

Os seres humanos vivem em universos diferenciados, tais como o fisiológico, o ético, o mundo público da cultura e da organização social e das ciências e o das próprias experiências, ou empírico. Há décadas se discutem ferramentas relacionadas ao valor, tais como análise e engenharia ou gerenciamento de valor, para identificar e resolver problemas gerenciais. É necessário medir a criação de riquezas e assim avaliar as empresas para utilizar as informações sobre o valor. Subsidiar e tomar melhores decisões empresariais e se concentrar na construção de valor para o acionista. Os ativos intangíveis, apesar de desempenharem papel importante no desenvolvimento da maioria das organizações, normalmente não estão evidenciados nas demonstrações contábeis devido à dificuldade de sua mensuração.Devido ao aumento da importância dos acionistas na maioria dos países desenvolvidos, cresce a quantidade de administradores que se concentram na criação de valor para as empresas.Esta realidade apresentada configura um desafio para as empresas e uma necessidade de gerenciar valores agregados.Os ativos intangíveis são fontes de vantagem competitiva sustentável para as empresas. A criação de uma metodologia de avaliação dos ativos intangíveis é de fundamental importância para apoiar os administradores em diversas questões tais como em decisões de investimentos, em negociação com financiadores (como com o BNDES na utilização como parâmetro de concessão de financiamentos) e na captação de capital junto a investidores (evidenciação da agregação de valor).


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Product Details
  • ISBN-13: 9781718145399
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 280 mm
  • No of Pages: 464
  • Spine Width: 24 mm
  • Weight: 1124 gr
  • ISBN-10: 171814539X
  • Publisher Date: 03 Nov 2018
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: Parque Tecnológico Itaipu - PTI
  • Width: 216 mm


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