Aufkommende Trends im Online-Verhalten der Verbraucher in Indien
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Aufkommende Trends im Online-Verhalten der Verbraucher in Indien

Aufkommende Trends im Online-Verhalten der Verbraucher in Indien


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About the Book

Der Begriff e-Commerce war einst ein Schlagwort, heute ist er Realität. Der elektronische Handel hat die Art und Weise, wie die Menschen ihre Geschäfte abwickeln, erfolgreich verändert. Im Januar 2013 gab es in Indien 3.311 E-Commerce-Hubs, 1.267 ländliche Hubs, 2.217 Import-Hubs und 391 Export-Hubs. Alle haben ein Auge auf den elektronischen Handel in Indien geworfen, auch Risikokapitalgeber und private Beteiligungsgesellschaften. Die zunehmende Verbreitung technologischer Hilfsmittel wie Internetverbindungen, Breitband, 3G- und 4G-Dienste, Laptops, Smartphones, Tablets und Dongles führte zu einem exponentiellen Wachstum des elektronischen und des mobilen Handels. In den letzten zwei Jahrzehnten hat Indien ein enormes Wachstum des E-Commerce-Ökosystems einschließlich der Logistik- und Informationstechnologie-Infrastruktur erlebt. Die Website der indischen Eisenbahn ist ein voller Erfolg, und die finanzielle Eingliederung hat Plastikgeld in die Reichweite des Durchschnittsbürgers gebracht. Vor diesem Hintergrund wurde in diesem Buch der Versuch unternommen, das phasenweise Wachstum und die Entwicklung des elektronischen Handels in Indien, die Entwicklung des digitalen Indiens und die Explosion des elektronischen Handels, die wachsende Bedeutung der Einzelhandelslogistik und der Informationstechnologie, die Zukunft des elektronischen Handels und die Erleichterungen des elektronischen Handels zu diskutieren.


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Product Details
  • ISBN-13: 9786206565093
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 168 gr
  • ISBN-10: 6206565092
  • Publisher Date: 16 Oct 2023
  • Height: 229 mm
  • No of Pages: 72
  • Spine Width: 4 mm
  • Width: 152 mm


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