Auslandsvermarktung in den fünf großen Fußballligen und Top-Vereinen Europas
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Auslandsvermarktung in den fünf großen Fußballligen und Top-Vereinen Europas

Auslandsvermarktung in den fünf großen Fußballligen und Top-Vereinen Europas


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About the Book

Mit Blick auf die stagnierenden Einnahmen aus der inländischen TV-Vermarktung für die 1. und 2. deutsche Fußballbundesliga ist das Thema Auslandsvermarktung für den Deutschen Fußball Bund e.V. (DFB), den Ligaverband DFL Deutsche Fußball Liga GmbH (DFL) und die Bundesligavereine von wachsender Bedeutung, um in Zukunft notwendige Einnahmen zu sichern. Der deutsche Fußball muss sich in diesem Segment Versäumnisse in den vergangenen Jahren vorwerfen lassen. Aufgrund der hohen nationalen TV-Einnahmen durch die KirchGruppe war man zufrieden und schaute nicht auf die Maßnahmen der anderen europäischen Ligen, neue Märkte im Ausland zu erschließen. Die englische Premier League als Vorreiter und die anderen europäischen Top-Ligen in Spanien und Italien verdeutlichen die Unterschiede im Bereich Auslandsvermarktung zur Bundesliga. Die Entwicklung der Einnahmen, die die DFL aus der Vermarktung ihrer internationalen TV-Rechte an der 1. und 2. Bundesliga generiert, belegt die Bedeutung an der effektiveren Auslandsvermarktung.
About the Author: Frederik Kahlbau, B.A., wurde 1984 in Düsseldorf geboren. Sein Studium BWL mit dem Schwerpunkt Sportmanagement an der Reinhold-Würth-Hochschule in Heilbronn schloss der Autor im Jahre 2010 mit dem akademischen Grad des Bachelor of Arts erfolgreich ab. Bereits während des Studiums sammelte der Autor umfassende praktische Erfahrungen in der Sportbranche. Seine persönlichen Interessen im Bereich der Auslandsvermarktung von Fußballvereinen motivierten ihn, sich der Thematik des vorliegenden Buches zu widmen.


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Product Details
  • ISBN-13: 9783954850594
  • Publisher: Igel Verlag Gmbh
  • Publisher Imprint: Igel Verlag Gmbh
  • Height: 254 mm
  • No of Pages: 144
  • Series Title: German
  • Sub Title: Verbesserungspotenziale für den deutschen Fußball
  • Width: 178 mm
  • ISBN-10: 3954850591
  • Publisher Date: 22 May 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 313 gr


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