B2u Book by Oscar a Contreras UAE-Bookswagon
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B2u

B2u


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About the Book

Mucho más que un libro de marketing, branding o superación personal. Una piedra angular para pintar la vida bajo nuestros propios términos. Del aclamado autor de Restart, nos llega la obra más completa, auténtica y liberadora sobre el Marketing Personal para las nuevas generaciones. Una propuesta pionera y ejemplar, hecha de cara a quienes no importando su edad, posición, vocación o cargo profesional, busquen proyectarse con éxito en todos los ámbitos de la vida. B2U(R), desafía las recetas y postulados añejos, para concentrarse en la autenticidad como base condicional y sustancial de todo el Marketing tradicional y conocido. Tanto con organizaciones como con personas, B2U(R) se ha consagrado como un innovador modelo experiencial convergente. Uno que apoya con sentido el desarrollo de variadas competencias, como la Imagen y Marca Personal, la Asertividad, el Lenguaje Verbal o el Liderazgo. A todas ellas las inunda de algo crucial: el desarrollo de la autoconfianza. Una publicación honesta, que respeta nuestras expectativas y las traslada al plano de la prosperidad planificada. Nos otorga lineamientos acerca de lo que implica ganar influencia en tiempos de globalización, fiera competencia e injusticia social. Un libro que ya está siendo citado por altos directivos y personalidades en Latinoamérica.
About the Author: Directivo, emprendedor, conferencista y escritor: un orquestador de negocios, meticuloso, mediático y carismático. Considerado un insider chileno de la Industria del Software en Silicon Valley, y reconocido como un carismático e innovador líder empresarial por la prensa escrita. Se desempeñó durante casi una década en las trincheras de la Multinacional Electronic Arts, Inc. como alto directivo y brand ambassador; colaborando en el desarrollo de multimillonarios hits internacionales. De vuelta en Chile, hoy se desenvuelve como reputado directivo fraccional y cercano asesor comunicacional de altos ejecutivos, empresas y celebridades. Los benéficos resultados de sus exclusivos programas de formación, lo han catapultado como un activo referente y propulsor del Marketing Personal (B2U(R)) y Desarrollo Organizacional a nivel LATAM.


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Product Details
  • ISBN-13: 9781519327932
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 286
  • Series Title: Spanish
  • Weight: 435 gr
  • ISBN-10: 1519327935
  • Publisher Date: 15 Oct 2016
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 15 mm
  • Width: 152 mm


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