Bachelorarbeit Marketing Book by Jennifer Birkenkamp
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Bachelorarbeit Marketing

Bachelorarbeit Marketing


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About the Book

Insbesondere der Lebensmitteleinzelhandel, der in die Betriebsformen der Selbstbedienungswarenhäuser, Lebensmitteleinzelhandelsgeschäfte, Discounter sowie Supermärkte unterteilt wird, kommt um den Einsatz des Social Media Marketings nicht mehr herum. Die Umsetzung des Social Media Auftritts stellt den Lebensmitteleinzelhandel jedoch auch vor neue Herausforderungen im Unternehmen, die zunächst bewältigt werden müssen, um das gewünschte Ergebnis der Neukundengewinnung zu erzielen und sich von den übrigen Wettbewerbern abzuheben. Nicht selten ist auf den Social Media Plattformen der Unternehmen, wie beispielsweise auf Facebook oder Twitter, zu beobachten, wie sich die Nutzer aufgrund von negativen Erfahrungen mit den Produkten oder Leistungen der Einkaufsstätten in den Kommentar- oder Bewertungsfunktionen beschweren und eine Diskussion mit mehreren Nutzern auslösen. Sich auf solche Problematiken vorzubereiten und darauf zu reagieren, ist seitens der einzelnen Unternehmen essenziell, um auch die Neukundengewinnung nicht zu erschweren. Daher ist es unerlässlich, auch korrespondierende Lösungsansätze für die in dieser Arbeit dargestellten Problematiken beim Einsatz des Social Media Marketings im Hinblick auf den Lebensmitteleinzelhandel aufzuzeigen, um das Ziel der Neukundengewinnung optimal erreichen zu können.


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Product Details
  • ISBN-13: 9783753464640
  • Publisher: Books on Demand Gmbh
  • Publisher Imprint: Books on Demand
  • Height: 297 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Weight: 209 gr
  • ISBN-10: 3753464643
  • Publisher Date: 10 Jul 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Social Media Marketing als Instrument zur Neukundengewinnung
  • Width: 210 mm


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