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Bankstrategien Im Firmenkundengeschäft

Bankstrategien Im Firmenkundengeschäft


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About the Book

Das Firmenkundengeschäft ist einerseits traditionell das Kerngeschäftsfeld vieler Banken, andererseits derzeit vielen Strukturveränderungen unterworfen. In diesem Buch werden, ausgehend von einem konzeptionellen Rahmen zur Strukturierung der Strategieparameter in diesem Geschäftsfeld, strategische Handlungsmöglichkeiten der Banken im Firmenkundengeschäft vorgestellt und diskutiert. Schwerpunkte sind dabei einerseits der Prozess der Strategieformulierung und -umsetzung sowie andererseits die strategischen Optionen in einzelnen Funktionsbereichen.
About the Author: Professor Dr. Christoph Börner ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Finanzdienstleistungen an der Heinrich-Heine-Universität Düsseldorf.
Dr. Harald Maser ist Steuerberater und Wirtschaftsprüfer.
Christian Schulz ist Generalbevollmächtigter der DekaBank und Sprecher der Bereichsleitung des Bereichs Corporate Banking.


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Product Details
  • ISBN-13: 9783409143196
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 2005 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 730 gr
  • ISBN-10: 340914319X
  • Publisher Date: 25 Nov 2005
  • Binding: Hardback
  • Height: 244 mm
  • No of Pages: 286
  • Series Title: German
  • Sub Title: Konzeption - Management - Dimensionen. Mit Beispielen Aus Der Praxis
  • Width: 170 mm


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