Barriere di marketing per le atlete musulmane - Bookswagon
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Barriere di marketing per le atlete musulmane

Barriere di marketing per le atlete musulmane


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About the Book

Lo sport gioca un ruolo importante nella vita di molte ragazze di nazionalità musulmana. Dal canottaggio e dal calcio in Iran allo sprint in Bahrain, Qatar, Pakistan, Marocco e al basket in Arabia Saudita. In molti Paesi musulmani, la presenza di atleti maschi è socialmente accettata, ma la partecipazione delle donne alle competizioni sportive è considerata controversa dalle Fatwa dei leader religiosi (Ayatollah) e dai governanti. Di conseguenza, il numero di donne musulmane che partecipano alle Olimpiadi e ad altri eventi internazionali non è promettente. Le atlete musulmane devono affrontare molti problemi che sono radicati nella loro cultura sociale e religiosa. Una di queste barriere è quella del marketing, considerato un fattore essenziale per lo sviluppo dello sport. Lo sport professionistico femminile e il suo marketing unico come nuova industria dello sport sono questioni transfrontaliere, ma locali. Con la partecipazione di un numero sempre maggiore di donne a eventi sportivi nazionali e internazionali, le barriere di marketing stanno diventando sempre più prevalenti.


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Product Details
  • ISBN-13: 9786205597637
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 152 mm
  • ISBN-10: 6205597632
  • Publisher Date: 30 Jan 2023
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 145 gr


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