Basic Aspects of Media Writing by Om Gupta - Bookswagon
Basic Aspects of Media Writing

Basic Aspects of Media Writing


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About the Book

This text is designed to help students survey the various fields in journalism and to show them how the practitioners in these fields do their work. It includes chapters on advertising, public relations, photojournalism, broadcast and news-editorial work.This chapter attempts to make the point that a good writer knows the tools with which he or she has to work. The basic analogy in the text is with the carpenter, who has a hammer and a saw. The carpenter must know what tasks he or she can accomplish with a hammer and what he or she must use the saw to do. A carpenter may have a great idea for something to build, but unless he or she knows the difference between a hammer and a saw, it is unlikely to get built. The writer is the same way. The writer may have some great ideas, but those ideas won’t come into being unless the writer knows the tools with which he or she has to work.This chapter is a brief review of some of the basic tools with which a writer must work. You may feel that grammar and punctuation are not subjects on which you wish to spend time in your course.


About the Author 

 

Om Gupta is Director of Strategic Market Development on Iridium NEXT Program. In this role he leads development of market requirements and the business case for Iridium NEXT. Gupta also works closely with the Iridium NEXT technical team in the procurement of Iridium NEXT system. Gupta has over 27 years of experience in Satellite Communication, Aerospace, and Cellular Wireless industry. Gupta joined Iridium in 2004 as Director of Value Added Manufacturing and led the growth in the VAM business, adding many new partners. Prior to Iridium, Gupta was with Paratek, where he was Director of Product Management for smart scanning antennas. Gupta was on the Iridium program at Motorola’s Satcom Group in Phoenix, where he was responsible for the software architecture for the Next Generation Iridium system.

 



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Product Details
  • ISBN-13: 9788173914904
  • ISBN-10: 8173914907


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