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Basmati Rice: The Natural History Geographical Indication

Basmati Rice: The Natural History Geographical Indication


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About the Book

The world is at a turning point due to the reprehensible return of trade protectionism. In the backdrop of the multi-polar world order, the structural adjustment of trade policy is the new mantra in the new normal to suit domestic needs. The book examines the role and importance of natural history and ancient civilisation in shaping the historic reputation in detail to foster fair trade of Geographical Indication (GI) products. Further, it delves in details, the impact of Industry 4.0, a generational shift in view of ideas and thinking, on GI. The future reputation of GI products is scanned in the context of Artificial Intelligence, E-commerce and Social Media. The book extensively evaluates the labelling of cross-bred agricultural varieties as GI Product against the touchstone of Quality and Reputation. The case of Basmati rice is taken while scrutinising each attribute and facet of GI. S. Chandrasekaran (AUTHOR) An IIFTian hails from Tamil Nadu, India. He has extensive knowledge on Trade Policy and Geopolitics with rich corporate experience. He has hands-on experience and exposure in the formulation ofstrategy and tactics in the key area of his specialized work. Rooted in the hoary Bharatiya Culture and History, he has the knack to blend the traditional and modern in a seamless manner with an uncanny eye for trade policy, supply chain, agriculture and Upstream Oil & Gas. He has successfully established projects in the sectors of his interest. He has spent substantial period of his career in Basmati rice and later an observer of this industry. He has extensively worked in the subject of Geographical Indication. He has written this book to document number of contemporary facts and its relation with history, a traveller of time, in the context of an international agreement to extend the current framework to protect traditional practices that are but sui generis to India.


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Product Details
  • ISBN-13: 9789387839526
  • Publisher: SATYAM LAW INTERNATIONAL
  • Binding: Hardcover
  • ISBN-10: 9387839524
  • Publisher Date: 01-Jan-2020
  • Language: English


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