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BCG-Matrix

BCG-Matrix


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About the Book

In nur 50 Minuten die BCG-Matrix verstehen

Die in den 1960er Jahren von der Boston Consulting Group entwickelte BCG-Matrix ist ein Analyse-Tool für das Tätigkeitsportfolio von Unternehmen. In Bezug auf relativen Marktanteil und Marktwachstum werden die Geschäftseinheiten in die Bereiche der Stars, Cash Cows, Fragezeichen oder Poor Dogs eingeordnet. Manager können sich so ein genaueres Bild von ihren Geschäftseinheiten machen und bessere Entscheidungen in Bezug auf den Einsatz von Ressourcen und Know-how treffen. Je nachdem, wo sich eine Geschäftseinheit befindet, wird empfohlen, in sie zu investieren, sie zu erhalten oder sich von ihr zu trennen. Dabei ist es sinnvoll, weitere Modelle in die Analyse miteinzubeziehen, wie beispielsweise die McKinsey-Matrix und die Parenting-Matrix.

Nach 50 Minuten können Sie:
- Ihre Geschäftseinheiten gegenüber den Wettbewerbern einordnen
- analysieren, welche Zukunft die Geschäftseinheiten haben und wie Sie Ressourcen entsprechend verteilen
- die BCG-Matrix sinnvoll ergänzen

Anhand praktischer Beispiele wird die Theorie leicht verständlich veranschaulicht. So erhalten Sie einen interessanten und praxisorientierten Überblick über das Wesentliche.

Der Einstieg in ein neues Kapitel Ihrer Unternehmensgeschichte!

Über 50MINUTEN.DE BUSINESS - MANAGEMENT UND MARKETING
Was bewegt die Wirtschaftswelt? Mit der Serie Business - Management und Marketing der Reihe 50Minuten verstehen Sie schnell die wichtigsten Modelle und Konzepte. Unsere Titel versorgen Sie mit der notwendigen Theorie, prägnanten Definitionen der Schlüsselwörter und interessanten Fallstudien in einem einfachen und leicht verständlichen Format. Sie sind der ideale Ausgangspunkt für Leserinnen und Leser, die ihre Fähigkeiten und Kenntnisse erweitern möchten.


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Product Details
  • ISBN-13: 9782808009706
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Ein strategisches Analysetool
  • Width: 129 mm
  • ISBN-10: 2808009704
  • Publisher Date: 14 Jun 2018
  • Height: 198 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Weight: 127 gr


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