Beat the Crisis: 33 Quick Solutions for Your Company
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Beat the Crisis: 33 Quick Solutions for Your Company

Beat the Crisis: 33 Quick Solutions for Your Company


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About the Book

Diagnosing the Crisis.- What Works and What Doesn't Work Against the Crisis.- Intelligent Cost Cutting.- Quick Solutions for Changing Customer Needs.- Quick Solutions for Sales and the Salesforce.- Quick Solutions for Managing Offers and Prices.- Quick Solutions for Services.- Implementing the Quick Solutions.- Beyond the Crisis.
About the Author:

Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT. Named one of Europe's most influential management thinkers, he has served on the boards of numerous journals, including the International Journal of Research in Marketing, Management Science, and European Management Journal, and has published over 30 books, including the worldwide bestsellers Hidden Champions (1996), Power Pricing (1997), Manage for Profit, Not for Market Share (2006), and Hidden Champions of the 21st Century (2009).


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Product Details
  • ISBN-13: 9781493940400
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Edition: Softcover reprint of the original 1st ed. 2010
  • Language: English
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 156 mm
  • ISBN-10: 1493940406
  • Publisher Date: 25 Oct 2016
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 161
  • Series Title: English
  • Weight: 299 gr


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Beat the Crisis: 33 Quick Solutions for Your Company
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