Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
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Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media

Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media


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About the Book

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner.

A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere--from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

The fifth edition has been updated to reflect significant developments in the public relations field, including:

    • New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing.
    • Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media.
    • Expansion of a chapter on websites, blogs and wikis.
    • Expansion of the chapter on direct mail and online appeals.
    • Updated examples of actual pieces of public relations writing.
    • A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations.

Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.


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Product Details
  • ISBN-13: 9781138123052
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Depth: 25
  • Height: 189 mm
  • No of Pages: 458
  • Series Title: English
  • Sub Title: Strategic Writing for Emerging and Established Media
  • Width: 298 mm
  • ISBN-10: 1138123056
  • Publisher Date: 17 Aug 2016
  • Binding: Paperback
  • Edition: 5
  • Language: English
  • Returnable: N
  • Spine Width: 31 mm
  • Weight: 856 gr


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