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Behavioral Economics und Psychologie

Behavioral Economics und Psychologie


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About the Book

Die Anwendung psychologischer Erkenntnisse auf ökonomische Problem- und Fragestellungen ist das zentrale Element des Forschungsprogramms Behavioral Economics. Ziel der vorliegenden Arbeit ist es, die Verhaltensökonomik in ihren Beziehungen zu Psychologie und traditioneller Ökonomik zu analysieren, und Parallelen und Unterschiede zwischen den Wissenschaften aufzuzeigen. Zunächst werden wissenschaftstheoretische Grundlagen beschrieben, die für die weitere Analyse von Bedeutung sind, anschließend folgt ein Überblick über die Entwicklung der Wissenschaften Psychologie und Ökonomie. Den Hauptteil bildet eine Analyse des Forschungsprogramms Behavioral Economics in seiner heutigen Form, sowie eine Beschreibung der Methode des Experiments, die von großer Bedeutung für die Verhaltensökonomik - wie auch für die Psychologie - ist. Die Schlussfolgerungen bieten eine Zusammenfassung der wichtigsten Dimensionen, mit denen Verhaltensökonomik beschrieben werden kann, und in denen die Unterschiede und Gemeinsamkeiten zu Psychologie und traditioneller Ökonomik ersichtlich werden.


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Product Details
  • ISBN-13: 9783639399653
  • Publisher: AV Akademikerverlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 363939965X
  • Publisher Date: 17 Apr 2012
  • Height: 229 mm
  • No of Pages: 112
  • Series Title: German
  • Weight: 227 gr


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Behavioral Economics und Psychologie
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