Behavioral Finance by Christoph Wappler - Bookswagon
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Behavioral Finance

Behavioral Finance


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About the Book

Inhaltsangabe: Gang der Untersuchung: Durch neue Handelsstrategien sollen höhere Renditen an der Börse erzielt werden. Behavioral Finance versucht, unter Berücksichtigung verhaltenswissenschaftlicher Erkenntnisse, die Ineffizienz der Marktteilnehmer zu erklären und dieser entgegenzusteuern. Aufgrund des Umfangs dieser Arbeit können nicht alle Theorien dieses ständig wachsenden Forschungsgebietes vorgestellt werden. In Kapitel 2. werden die klassischen Instrumente zur Analyse des Aktienmarktes beschrieben. Fundamentalisten und Charttechniker gehen von verschiedenen Methoden aus, um die renditestärksten Aktien zu finden. Fundamentalisten nutzen alle neuen Daten, ganz besonders Daten über Unternehmensgewinne, um sich einen Vorsprung in dem Kampf um die höchsten Kursgewinne zu verschaffen. Sie handeln nach dem Prinzip, daß die Aktienkurse sich auf den inneren Wert einer Aktie zubewegen. Charttechniker hingegen versuchen anhand diverser Chartformationen, Trends und Trendwenden möglichst frühzeitig zu erkennen. Kapitel 3. stellt die Grundlagen der Psychologie vor. In Behavioral Finance vereinen sich Psychologie und Ökonomie zu einer gemeinsamen Disziplin. Die Menschen handeln als Masse nach anderen Gesetzen, als sie in der Ökonomie noch immer verwandt werden. Das klassische Modell des homo oeconomicus wird abgelöst. In Kapitel 4. lernt der Leser die Verhaltensweisen kennen, die an den Märkten vorherrschen, um schließlich seine eigenen Schwachstellen zu sehen. Die richtige Verwaltung der mentalen Konten, auf die wir Aktienengagement buchen, entscheidet über unsere Zufriedenheit. Die Möglichkeit aus den neuen Theorien einen Nutzen zu ziehen, werden in Kapitel 5. beschrieben. Es wird aufgezeigt, wie ein Privatanleger die Theorien von Behavioral Finance nutzen kann. Kapitel 6. beschreibt eine mögliche Perspektive. Inhaltsverzeichnis: Inhaltsverzeichnis: Abbildungsverzeichnis5 Tabellenverzeichnis5 1.Einführung/ Überblick6 2.Zur Klassischen Analyse des Aktienmarktes


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Product Details
  • ISBN-13: 9783838655352
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 145 gr
  • ISBN-10: 3838655354
  • Publisher Date: 13 Jun 2002
  • Height: 210 mm
  • No of Pages: 64
  • Series Title: German
  • Sub Title: Ein neuer Ansatz zur Erfassung der Risiken am Aktienmarkt
  • Width: 148 mm


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