This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural business as a powerful application of the latest insights and tools from psychology and behavioural science to decision-making in business, management and policy.
This book uniquely positions behavioural business as different from both behavioural economics and psychology. This book instead applies a fresh focus on behavioural interventions in policy and business. This book introduces this new area and showcases what it contributes to a number of important contemporary business and policy issues. These include behavioural insights for managers in diverse and multi-cultural workplaces, designers of organisations, interventions, products and services, financial advisors, public policy makers, business creatives and entrepreneurs as well as charity and NGO practitioners. This book summarises state-of-the-art knowledge in the areas of expertise of the authors, who are members of the Behavioural Business Lab at RMIT University in Australia. This book will interest advanced students in related subjects as well as academics and policy makers hoping to learn and apply behavioural insights to their areas of expertise.
About the Author: Dr Ananta Neelim is a Senior Lecturer in Economics at the University of Tasmania. His research focuses on how social institutions shape and affect the behaviour of individuals in social, economic and business interactions. He has successfully published his work in economics journals such as the Journal of Economic Behaviour and Organization, and Economics Letters. In addition, Ananta has extensively worked with the industry on multiple projects and has provided consultancy services to Plan International, World Bank, International Organization for Migration, Swiss Development Corporation and the Consumer Policy Research Centre.
Dr Janneke Blijlevens is a Senior Lecturer in Design Thinking and Experimental Methods in the marketing discipline at RMIT University. With a master's in psychology, a PhD in consumer behaviour and design, and work experience in both design and business schools her research is truly interdisciplinary. Janneke uses her ability to understand different ways of thinking to design innovative solutions to complex societal and business problems. Her approach uses behavioural insights obtained in both qualitative and quantitative research to affect positive behaviour change in society. Her research covers areas such as product (design) perception and evaluation by consumers, the social roles that products can play to consumers, how to design products for social change, and psychological factors influencing the adoption of highly innovative products by consumers. She has published in top-tier academic journals such as Psychology, Marketing and Economics, International Journal of Design, Journal of Psychology in Aesthetics, Creativity, and Arts, Journal of Design, Business and Society and the Journal of Behavioural and Experimental Methods. You may know her best through her recent behavioural impact project: Sans Forgetica, a font to remember (sansforgetica.rmit).
Dr Meg Elkins is a Senior Lecturer in economics at RMIT University. She is a behavioural and applied economist with research interests in culture and information bias. Her work is published in high-quality journals such as The Journal of Development Studies, Nonprofit and Voluntary Sector Quarterly, and the Journal of Cultural Economics. Meg has led project teams investigating the economic impact of the arts for the City of Melbourne, and she has also worked with the Internationally renowned Busking Project to use behavioural insights to help increase online donations for buskers. Meg is a regular commentator on TV, print and radio providing a behavioural economics lens to the issues of the day.
