About the Book
The official course book for the International University of Santa Claus (IUSC) this 246-page book is a complete training course, written by one of America's most recognized, premiere Santas. Over 4,000 copies of this course book have been sold and over 3,500 have attended the IUSC's School4Santas in the past 15 years. Written for both Real Bearded and Theatrically bearded Santas, Mrs. Claus, and Holiday Professionals and Volunteers, this is one of the most comprehensive training books offered. Subjects covered include; A Brief History of Santa Claus - The Basics of Being Santa - #1 You are there for the Children - Working with Children - Special needs children & families - Grooming and Appearance - Your Image as Santa - Santas Magic Wardrobe - - Work Environments - Mall Santa or Private Event Santa? - Appearances at Special Events - Children's Parties & Home visits - Parades & Tree lightings - Entertainment & Presentation styles - Posing for Photos - Talking with Children - Answering Difficult Questions - Working with Pets - The basic business aspects of being a Santa - Marketing & Promotion -- Get a Head Start on the Holidays - Being prepared for the job - Checklists of supplies and equipment -- What Qualities do Great Santa's Possess - A Santa of Character. and how to HO, HO, HO School4Santas, officially The International University of Santa Claus, has been seen and featured on NBC, CBS, CNN, Fox News, the Discovery Channel, National Geographic, the Travel channel, the History Channel, in over a dozen documentaries and featured in the Wall Street Journal, Los Angeles Times and over 800 other news articles, radio and television news stories.
About the Author: SANTA TIM CONNAGHAN, aka "NATIONAL SANTA" -National Santa for the Marines Toys for Tots Foundation, -Official Santa for the Hollywood Christmas Parade. -Producer of "Discover Santa 2016" the World's largest Santa Convention. -One of America's foremost experts on Santa Claus & the Business of Santa. -Santa in commercials for Oreo, Sears, Target, Dannon, Swisscom, Ritz, Cool Whip, Planters, & More -Author - "Behind the Red Suit - the Business of Santa" -2011 Inductee - Santa Claus Hall of Fame. -Graduated over 3,500 Santas & Mrs. Claus from his School4Santas! -Owner of America's largest Santa Booking agency RealSantas.com -Former President to one of America's Largest Santa Groups -President of, The Kringle Group, LLC, which includes a variety of businesses. Through the International University of Santa Claus, (IUSC), he has awarded diplomas to over 3.500 Santas & Mrs. Claus. The school is recognized as the largest annual Professional Santa School in the world & is based on his book: "Behind the Red Suit - The Business of Santa Claus." A "24/7/365" Santa, he directs RealSantas.com, one of the world's busiest Holiday suppliers of Santas for malls, photo studios & special events all over the world, supplying 'real beard' Santas for as many as 1,400 events & promotions each year! Clients for Real Santas include Coca-Cola, Microsoft, Amazon, Southwest Airlines, Radio City Music Hall, Macy's, Hershey's, Caruso Affiliated, Sears, Walmart, Curacao Stores, Toys R Us, Sam's Clubs, K-Mart, Hallmark, Dave & Busters, Hertz, Federal Realty, Disney, David Letterman, the Mentalist, Castle, and many more. Many honors have been presented to Santa Tim, but the most prestigious is his induction by the Santa Claus Oath Foundation, into the International Santa Claus Hall of Fame at Santa Claus, Indiana in December of 2011.