There are endless books out there about businesses that had their core principles for success baked right into their corporate DNA from the beginning. This is NOT that book. Believe in Better: The Evolution of Core Principles That Pioneered an Industry is the business book for the rest of us. For those who figure things out as we go along, always working to make tomorrow better than yesterday.

In this captivating narrative, industry pioneer Damon Stafford shares the journey of his company, Alpine Intel--a side hustle that exploded to 500 employees and a valuation of half a billion dollars in just over ten years.

As CEO of Alpine Intel, Damon is responsible for creating strategic direction, executing growth initiatives, and overseeing the executive management team. He leads the organization with his passion for building scalable, profitable growth through a combination of people, software development, and process automation.

The obsession with being better hit Damon right between the eyes when a customer threatened to cancel their substantial contract due to poor communication within his scope of work. That phone call was a brutal awakening. But it was also a blessing in disguise. It underscored the ever-pressing need to not just be good, but to be better. In all departments. At all times.

While many companies may boast about their technological capabilities, Alpine Intel's core strength lies in its unwavering commitment to an unparalleled customer experience, with a focus on solving boring age-old problems while delighting customers with a fresh way of doing business. This is based on their core values:

• We do what we say we will do.
  
• We are easy to do business with.
  
• We innovate by simplifying the complex.
  
• We solve quantifiable problems.
  
• We give credit where due.
  
• We embrace change.
  

Believe in Better is Damon's journey to discover these core values, based on the business principles detailed in the book--evergreen principles like transparency, teamwork, and embracing change. Whether you are a C-Suite exec or senior leader embedded deep in the unique Insure-Tech space, or maybe you are a hungry entrepreneur who is simply looking for tried-and-true guidance on evolving your own core business principles, this book is a journey that is certain to entertain, enlighten, and inspire.