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Benchmarking im Versicherungsunternehmen

Benchmarking im Versicherungsunternehmen


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About the Book

Inhaltsangabe: Einleitung: Die heutige gesamtwirtschaftliche Situation ist durch dynamischer werdende Märkte und sich immer schneller ändernde gesellschaftliche und technische Rahmenbedingungen gekennzeichnet. Auch die deutsche Versicherungswirtschaft ist von einem Umbruch betroffen, der in dieser Branche in ähnlichem Ausmaß bisher noch nicht zu beobachten war. Die Deregulierung des europäischen Versicherungsmarktes hat einen erleichterten Zutritt für ausländische Anbieter auf dem deutschen Versicherungsmarkt sowie die Änderung der Aufgaben der Versicherungsaufsicht von einer vorbeugenden Kontrolle in eine nachträgliche Missbrauchsaufsicht zur Folge. Nicht zuletzt tragen gestiegene Erwartungen der in den letzten Jahren kritischer gewordenen Kunden ebenfalls dazu bei, dass sich die Assekuranz einem verstärkten Wettbewerbsdruck ausgesetzt sieht. In der Vergangenheit war die Versicherungswirtschaft durch die Vorgaben der Versicherungsaufsicht geprägt. Üblich war eine homogene Produktpalette mit standardisierten Versicherungsbedingungen und einheitlicher Preiskalkulation. Eine starke strategische Orientierung von Gewinn- und Wachstumszielen der Versicherungsunternehmen am Branchendurchschnitt war die Regel. Lag eine Zielerfüllung etwa in Höhe dieses Durchschnitts, galt dies bereits als ausreichend für einen befriedigenden Unternehmenserfolg. Unternehmensstrategien gemäß dieser „Geleitzugphilosophie", die sich an dem orientieren, was durchschnittlich oder branchenüblich ist, reichen jedoch im deregulierten Markt nicht mehr für die Erzielung guter Ergebnisse aus. Im Hinblick auf die Erfüllung von Wachstums- und Gewinnzielen ist auch in der Assekuranz verstärkt eine individuelle Positionierung erforderlich. Gang der Untersuchung: Vor diesem Hintergrund wird im Rahmen der vorliegenden Arbeit untersucht, ob die aus der US-amerikanischen Industrie stammende Methode des „Benchmarking" auch in Versicherungsunternehmen angewendet werden kann und geeignet ist, Verbesserungspro


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Product Details
  • ISBN-13: 9783838603209
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838603206
  • Publisher Date: 25 Aug 1997
  • Height: 210 mm
  • No of Pages: 124
  • Series Title: German
  • Weight: 222 gr


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